Analyses the history of the portraiture of blacks in the media, notes the effect of behavioral scientific findings as represented in the media, and argues that the media have functioned to reinforce cultural norms, create new forms, and influence the modes of conduct of blacks. (JM)

This book acquaints the school administrator with the need for good press relations and suggests ways to obtain such relations. A brief overview of the internal workings and concerns of a newspaper staff is presented. Methods of writing news copy for release and how to time releases for maximum news coverage are explained. Throughout the volume,…

Recognizing that mass media--now at a stage of viewing critically its effects and responsibilities--and society at large are interdependent, this casebook reviews the many facets of the media and mass communication as they relate to both producers and consumers of messages. The 23 chapters include discussions of the media's responsibility toward…

The nature and extent of the news media coverage of political advertising in the presidential campaign of 1972 was shallow and spotty at best. The candidates' political advertising strategies received limited coverage by reporters and commentators. Even the "prestige" press--16 major newspapers--provided limited coverage to the nature…

The skills required by the television journalist--writing, editing, filming, broadcasting--are fully described and analyzed in this detailed guide and textbook. Among the topics treated are sources of news stories, interviewing techniques, filming of breaking news, newsfilm editing, clear and colorful writing, and graphics presentation. A…

The objective of the Aspen Program on Communication and Society is to identify issues dealing with communication in a free society and to develop policy and actions in four areas: 1) government and media; 2) public broadcasting; 3) television and social behavior; and 4) cable television and other new technologies. In accordance with this goal, a…

Pennsylvania sought statewide media support for higher education by working on a project to encourage editorials against President Reagan's proposed budget cuts in student aid. Guidelines for visiting newspaper editors are provided. (MLW)

Discussed are the trends, information context, and target issues treated by the press in reporting on the environment over a 15-year period. (RE)

In every advanced culture, there exists some kind of understanding between a profession and the people it serves. In the case of mass communication, such an understanding is for the most part an informal compact whose terms are understood more or less tacitly. As the terms of this agreement are renegotiated from time to time--disagreements…

The objective of this study was to contribute a quantitative aspect to the Social Responsibility Theory of the Press which will make possible explanation and prediction of relationships between key elements of society and news-opinion media. The 31 tenets of the Social Responsibility Theory were isolated and categorized. Using these tenets, an…

This article contains a critical analysis of agenda-setting theory and research. In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news…

This publication is designed to help educators learn how to communicate effectively with the citizens of their communities. It presents a summary of school public information practices drawn from national and Tennessee samples. The monograph contains a discussion of recommended public information techniques for schools and educators derived from…

The effective use of public relations by educators is the general topic addressed by these 18 articles collected from past issues of the "Journal of Educational Communication." The first section stresses planning and management with articles on opportunities made available by crises; the combination of effective communication with efficient…

In November 1901, "Country Life in America," an illustrated monthly magazine aimed at readers interested in suburban living, was introduced to the public. Although initially intended for the rural population, it soon concentrated its appeal on city folks who had the disposable income to purchase the automobiles and other products of the…

This selection of readings, primarily intended for a college journalism course, discusses the strengths and weaknesses of the major sources of the public news--the wire services, newspapers, and television. The first part of the book deals with the context of mass news and serves as an introduction to some of the crucial ideas shaping thinking…