Suggesting that a separate accreditation criterion for visual literacy proposed for journalism and mass communication schools is insufficient and inappropriate, this paper proposes that the Association for Education in Journalism and Mass Communication (AEJMC) develop and support a program promoting visual literacy as a curriculum standard.…

This monograph posits a rhetorical theory of video-art and presents perspectives on the status of video-art in Latin America. Video-art, which utilizes technology in the field of aesthetics, is perceived as fundamentally rhetorical and stylistic. Conclusions about the form include the comments that the analysis of visual messages is possible…

This brief history of the cinema surveys the birth, development, and modern period of silent and sound films. The approach seeks out major "auteurs" of film, discusses their more artistic works, and places them in historical perspective. Commentary on the aesthetic nature of film includes speculation on the relationship of sound to…

Because of the importance of television in the lives of our children--they spend more time with it than in school--it makes sense that they should learn to process the vast input from television and become knowing and active about the media. This collection of essays presents ideas by contributors outside of the "painfully vague conclusions of the…

Discusses recent developments in media education that reflect the concern of teachers at all levels about the ability of students to comprehend and practice the variety of media to which they are constantly exposed and through which they develop many of their concepts of the world. (SRT)

Media education is expanding, both as a subject in its own right, and as a cross-curricular theme. Based on detailed classroom research, this book identifies the rewards and achievements, as well as the difficulties and contradictions, of teaching about the media in Great Britain. Four major themes emerge: the process of teaching and learning; the…

The 24 reviews in this article include textbooks on journalism and media studies; multimedia kits on advertising, TV news, reporting, and the "grammar" of media; resources on making ad interpreting films in the classroom; supplements on writing for both print and nonprint media; and professional references on improving visual literacy. (Editor)

This paper presents an overview of three-dimensional media technologies (3Dmt). Many of the new 3Dmt are the direct result of interactions of computing, communications, and imaging technologies. Computer graphics are particularly well suited to the creation of 3D images due to the high resolution and programmable nature of the current displays.…

This paper argues that a completed study pertaining to the various factors involved in the proper recognition and aesthetic application of moving images (primarily television pictures) should consider: (1) the individual viewer's general self-awareness, knowledge, expertise, confidence, values, beliefs, and motivation; (2) the viewer's…

This report focuses on the visual component of verbo-visual literacy, a communications concept involving the production, transmission, and perception of verbal and visual images. Five current problem areas in verbal-visual research are introduced and discussed: (1) communication (communication models, media consumption, new media, the information…

Cinema emerged about 1900, and as the twentieth century ticked by, the cinematic process was recognized as a model for the thought processes of the human mind--of both the unconscious dream process and of the stream of conscious thought--and also as a model of the historical process. Film not only is an experiential process and a physical…

The medium of film is uniquely suited to the representation of social problems such as racism. By stressing major issues of racism--slavery, the black cultural heritage, black power, and the black civil rights movement--and coupling these issues with films which give a realistic view of the substance and problems of racism, both concepts…

This book is a chronological history of the "newsreel" from its beginnings in 1889 to the collapse of the last newsreel production company in 1967. The newsreel is traced from its birth in the United States and France, through its flowering in the "March of Time" and other series, to its demise due to competition with televised…

Focuses on ways in which a group of high school students responded to fine art and other forms of visual culture, such as advertising images, cartoons, and propaganda posters. Discusses three emergent themes in student responses: (1) purposes of imagery; (2) interpretation of images; and (3) relationships among images. (DSK)

This report provides suggestions on how a language arts mass media and visual 1iteracy skills assessment program might be structured to ensure that school districts meet the Common Curriculum Goals of the public elementary and secondary schools in Oregon. This report includes: (1) a list of Common Curriculum Goals that relate to mass media and…