Visual criticism is a major component of the new visual communication. Visual communication has changed through the advent of new technology which allows images to be combined and manipulated with relative ease. Visual criticism analyzes the forms and practices of image production and examines the roles of images in society creating a new dialogue concerning image ethics. Through a study of the works of Paul Grice and Jurgen Habermas, the relevance of pragmatic universalists to media ethics will be seen. When used in conjunction with these principles, visual criticism can set standards for visual communication in society. (JLB)