This paper examines the role of myths and symbols in society through the use of a hypothetical dialogue. The paper begins by explaining what myths are and the functions they serve. Mythology and mythical symbols of past and present are compared. These changes in the nature of mythological symbols are explored through a dialogue between an artist…

Media education, evolved from film study, screen education, and visual literacy, is concerned with expanding learners' capability in nonprint communication, especially in the areas of film, still photography and television. Its objectives are to assist learners to interpret and utilize the mass media they encounter, and to foster individual…

This report focuses on the visual component of verbo-visual literacy, a communications concept involving the production, transmission, and perception of verbal and visual images. Five current problem areas in verbal-visual research are introduced and discussed: (1) communication (communication models, media consumption, new media, the information…

This study discusses a visual communications project designed to develop activities to promote visual literacy at the elementary and secondary school levels. The project has four phases: (1) perception of basic forms in the environment, what these forms represent, and how they inter-relate; (2) discovery and communication of more complex…

This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…

Since visual knowledge of the specialties within graphics and photography is difficult to pinpoint because it is nonverbal and intuitive, graphics educators fall back on teaching technical expertise--the procedures and equipment used for newspapers, magazines, and television stations. For centuries visual knowledge was the realm of the unlettered,…

Presentations at the International Visual Literacy Association conference are grouped under five topics, a prologue, and an epilogue: (1) Prologue--"Writing About Visual Literacy" (Roberts A. Braden); (2) Visible Language--four papers concerning picture books, the Macintosh and Laserwriter, the design of library signs, and visual literacy and…

Laments the lack of successful integration of current technological advances into American classrooms. Suggests that schools need to acknowledge the role, form, and function of the mass media in society, and that teachers should develop teaching strategies to help students cope with the iconic world in which they live. (SKC)

This document contains 59 selected papers from the 1996 International Visual Literacy Association (IVLA) conference. Topics include: learning to think visually; information design via the Internet; a program for inner-city at-risk children; dubbing versus subtitling television programs; connecting advertisements and classroom reading through…