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Baggaley, Jon – Educational Broadcasting International, 1975
How television can distort images and ideas presented on the screen. (HB)
Descriptors: Mass Media, Television, Television Research, Television Viewing

Schultze, Quentin J. – Critical Studies in Mass Communication, 1988
Examines the current state of empirical research on religious television, discusses some of the implicit difficulties in exploring this phenomenon and its viewership, and suggests avenues for future research. (MS)
Descriptors: Audiences, Mass Media, Media Research, Religion

Phillips, David P. – American Journal of Sociology, 1982
Presents systematic evidence that violent, fictional television stories trigger imitative deaths and near-fatal accidents. In 1977, suicides, motor vehicle deaths, and nonfatal accidents all rose immediately following soap opera suicide stories. (AM)
Descriptors: Mass Media, Suicide, Television Research, Television Viewing

Elliott, William R.; Slater, Dan – Journalism Quarterly, 1980
Concludes that television viewing and adolescent audiences' perceptions of program reality are strongly related. (FL)
Descriptors: Adolescents, Mass Media, Perception, Television Research
Little, Stuart W. – Saturday Rev, 1969
Descriptors: Educational Television, Mass Media, Television Research, Television Viewing
Williams, Wenmouth, Jr.; Tankel, Jonathan David – 1988
In 1970, the Federal Communications Commission passed the Prime Time Access Rule, which directly affected the participation of the three commercial television networks in the production, transmission, and syndication of prime time programs. The result of this decision, as modified over the years since 1970, has shaped the television industry with…
Descriptors: Broadcast Industry, Commercial Television, Mass Media, Programing (Broadcast)
Austin, Bruce A. – 1980
A study was initiated to answer questions concerning television programing during "people's time" in a medium-sized market. "People's time" is defined as local prime time from 4:00 p.m. to 8:00 p.m. as contrasted with prime or network time and is considered a time when local broadcasters have an opportunity to serve their audience's…
Descriptors: Commercial Television, Mass Media, News Reporting, Programing (Broadcast)
Searcy, Ellen; Chapman, Judith E. – 1972
The intent of this document has been to provide a synthesis of the status of research on children's television that could be used as an information base for planning purposes. An outline or hierarchy of critical television research topics which need further investigation has been compiled from an analysis of major reference documents and personal…
Descriptors: Childrens Television, Mass Media, Preschool Learning, Program Evaluation

McLuhan, Marshall; And Others – English Journal, 1978
Discusses the impact of television and the other mass media in terms of the relationship between figure and ground and the relationship between the hemispheres of the brain. (DD)
Descriptors: Cerebral Dominance, Commercial Television, Communications, Mass Media
Leonard, David H.; Roberts, John – Educational and Industrial Television, 1974
A look at how the Pennsylvania PTV Network polled Pennsylvania on public television programing. (Author)
Descriptors: Mass Media, Programing (Broadcast), Public Television, Television Research

Persky, Joel – Journal of Communication, 1977
Analyzes the National Association of Broadcasters' Code Authority and changes in the Television Code since 1952 and suggests that the enforcement of these codes, and the penalties for violating these codes are such that there is no real self-regulation of broadcasting by the NAB. (MH)
Descriptors: Broadcast Industry, Guidelines, Mass Media, Programing (Broadcast)
Nordenstreng, Kaarle; Varis, Tapio – 1974
An international inventory was made to determine the composition of television programs, particularly from the point of view of program material exported to a country outside. A survey was also made of the international networks for sales and exchanges of program material for broadcast. A report of these studies includes the scope and methods of…
Descriptors: International Programs, Mass Media, Programing (Broadcast), Television
Greenberg, Bradley S. – 1973
Although previous research has attempted to encompass such overlapping concepts as needs, functions, motives, and gratifications obtained from mass media exposure, no serious attempt has been made to answer the question, "Why do so many people spend so much time watching television?" This project focused on obtaining motives and gratification…
Descriptors: Audiences, Commercial Television, Mass Media, Research Methodology

Dominick, Joseph R.; Pearce, Millard C. – Journal of Communication, 1976
Examines major television programming content trends by reviewing prime-time entertainment series that premiered during the fall season of each year from 1953-74, and concludes that audiences are being offered fewer and fewer content choices. (MH)
Descriptors: Broadcast Industry, Economic Factors, Mass Media, Programing (Broadcast)

Slaby, Ronald G.; And Others – Journal of Communication, 1976
Assesses the number of violent episodes aired on television each hour of each day during a one week period, and assesses the rate of this violence which is attributable to each of the major commercial sponsors of television programs. (MH)
Descriptors: Commercial Television, Mass Media, Programing (Broadcast), Television Research