This study was grounded in the geography school of diffusion theory, specifically focusing on Ormrod's concept of "spatial receptiveness." A survey was conducted to test how location of residence (urban vs. rural) is associated with consumer attitudes toward high-definition television (HDTV) and other expanded television services.…

Explores the specific humorous content of various "All In The Family" television shows and suggests that cultural differences affect the appreciation of humor. (MH)

Preparatory to developing a curriculum for parents to use in teaching children how to evaluate the reality and applicability of television in their lives, interviews were held with 13-year-olds and 16-year-olds and adult whites, blacks, and Puerto Ricans around Boston to determine the processes they used to make such discrimination. The…

This paper begins with a review of the literature that addresses the broad concerns of youth and media, with particular focus on children and adolescents, then moves on to explain the purpose of this specific study, i.e., to determine the nature of Nigerian young people's access to/use of television and to the competing media of radio and…

A survey conducted with a cross section of the national population produced the following findings. First, not only has television grown to the point where only 2% of American homes receive fewer than three channels, it has also grown in public esteem. It has become the number one source of news and the most credible and frequently used medium. In…

Past studies of media credibility have yielded contradictory results. In some research, television has the most credibility, while in others, radio or newspapers have the most. A probable reason for this is the way survey questions are phrased. In asking for a "major source of news," some questions focus on the "most likely medium" for news in…

Since television both reflects and affects society, how blacks are portrayed in television drama is significant for program producers, the audience, and for consideration in debates on multicultural content, minority access, and integrated casting. Previous work in the field of blacks and television has been based on observational sociology,…

This paper provides both a preliminary analysis of a survey on media education in India, and reviews of the research on media education in the western world, the limited media education research already done in India, and the more extensive research that has been done on the sociology of Indian youth and the media. The purpose of the survey was to…