A survey of 80 city and regional magazines was undertaken to examine articles of media criticism. Of those, 78.5% responded. A total of 420 articles were received and were divided according to subject and geographical distribution. A critical analysis of representative articles determined that they represented significant criticism as defined in…

A COMPREHENSIVE BIBLIOGRAPHY IS PRESENTED COVERING PUBLISHED REPORTS AND PAPERS FROM 1945 TO 1961 ON THE DEVELOPMENT, APPLICATION, AND EVALUATION OF NEW EDUCATIONAL MEDIA IN EUROPE. THE BIBLIOGRAPHY IS BROADLY BASED AND INCLUDES ACADEMIC RESEARCH, EXPLORATORY WORK, EXPERIMENTS WITH NEW METHODS, AND SURVEYS. ENTRIES ARE CLASSIFIED UNDER 10…

A survey was conducted to study discussions of day care for children appearing in periodicals during 1959-81. Surveyed were articles found in the 12 most widely circulated magazines typically identified as being for women. A bibliography was made of the 96 articles appearing in the magazines, as listed in the "Reader's Guide to Periodical…

This summary report highlights the results of a study that examined the effects of the first phase of a nationwide, multimedia, crime prevention campaign featuring a trench-coated, animated dog named McGruff. Following an introduction explaining the purpose of the two surveys that comprised the study, the eight remaining sections of the report…

This 2-part report investigates the role of mass media in the lives of pre-school Scandinavian children. The first part presents a portrait of one child, giving a personal picture of the child's family life and her relationships to various forms of media. Part II continues the discussion of the role of media in children's lives, based on the…

PAST STUDIES ON READING AUDIENCE BEHAVIOR FOCUSED ON DIFFERENTIATING INDIVIDUAL MEMBERS ACCORDING TO THE QUANTITY AND QUALITY OF THE BOOKS THEY READ. THESE STUDIES DID NOT DEAL WITH INTERRELATIONSHIPS AMONG MEMBERS. AN APPROACH WAS NEEDED TO IDENTIFY WHAT CONSTITUTES A READING AUDIENCE AND HOW ITS MEMBERS INTERRELATE. AN AGGREGATE LEVEL APPROACH…

A study compared advertising media usage, advertising reach, and consumers' attitudes toward advertising in Israel and the United States. The study used data gathered from an Israeli survey of 1,600 consumers and an American survey of 1,500 consumers. The findings revealed that the press was the dominant advertising medium in both countries, in…

Reveals that some respondents to a survey concerning attitudes toward ethics view ethical problems as involving objectivity, while others see them in terms of extra-professional morality. (FL)

An analysis of the typical daily activities of 202 residents of the Baltimore and Washington, D.C. metropolitan areas provides more evidence of low involvement use of media as a means of filling available time than of high involvement, functional use. (GT)

A survey was undertaken in Houston, Texas, of participants in a joint ascertainment session. The session had been designed to elicit comment from community leaders for broadcast media which were gathering information as part of their license renewal process. Those community leaders and representatives of the broadcast facilities who had…

A survey of 768 individuals from 13 Cleveland ethnic groups revealed that more than 50 percent read at least one ethnic newspaper, 30 percent read at least one ethnic magazine, and almost 75 percent listened to an ethnic radio program regularly. Metropolitan mass media use paralleled that of the general public. (GT)

A number of general considerations in communication channel selection are noted, and the literature of channel use among older persons is reviewed. Selected approaches to communicating with older persons are described briefly. While television is the dominant medium among older persons generally, printed media play an important role also,…

A survey of 901 Oklahoma high school students suggests that students spend more time with broadcast media than with print media but that they turn to print media for certain types of information. (GT)

Presents a study concerned with relating the understanding of the functioning of mass media, particulary television and newspapers, to the formation of public opinion regarding economic issues. Concludes that frequent exposure to news develops a false impression that the public understands more than they really do. (JMF)