Descriptor
| Mass Media | 4 |
| Sex Stereotypes | 4 |
| Television Research | 4 |
| Sex Role | 3 |
| Programing (Broadcast) | 2 |
| Adolescents | 1 |
| Advertising | 1 |
| Broadcast Television | 1 |
| Childhood Attitudes | 1 |
| Children | 1 |
| Communication Research | 1 |
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Source
| Journal of Communication | 2 |
Author
| Dohrmann, Rita | 1 |
| Fjeldsted, Margaret, Ed. | 1 |
| Hawkins, Robert P. | 1 |
| O'Donnell, Karen J. | 1 |
| O'Donnell, William J. | 1 |
Publication Type
| Collected Works - General | 1 |
| Opinion Papers | 1 |
| Reports - Research | 1 |
| Speeches/Meeting Papers | 1 |
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Peer reviewedO'Donnell, William J.; O'Donnell, Karen J. – Journal of Communication, 1978
Attempts to assess any significant change in the degree of sex-role stereotyping in television commercials in recent years. (MH)
Descriptors: Advertising, Mass Media, Sex Role, Sex Stereotypes
Download full textHawkins, Robert P.; And Others – 1977
To understand how children respond to and make use of portrayals of the sexes on television, 192 third and eighth grade students participated in a study to determine what they notice and how important these distinctions are to them. The study obtained children's same/different paired comparisons of eight concepts--me, my mother, an average woman,…
Descriptors: Childhood Attitudes, Communication Research, Mass Media, Sex Role
Peer reviewedDohrmann, Rita – Journal of Communication, 1975
Analyzes sex-role portrayals in various childrens' educational television programs and reveals numerous models of sex-role inequity. (MH)
Descriptors: Adolescents, Children, Mass Media, Programing (Broadcast)
Fjeldsted, Margaret, Ed. – 1977
Input from 25 media groups, including the Screen Actors Guild and American Federation of Television and Radio Artists (AFTRA), considered the image of women on television and radio as part of public hearings held by the California Commission on the Status of Women. Presentations included here touch on the citizen's role in assuring fair treatment…
Descriptors: Broadcast Television, Community Attitudes, Females, Guidelines
