Discusses how the use of unregulated mass media to convey the health risks of smoking is severely limited by the tobacco industry's power, via advertising dollars, to minimize the coverage of the negative health aspects of smoking in the editorial content of these media. (JD)

Suggests that issues prominent in the news during the 1960s did not necessarily deserve the attention at the times they received it. (TO)

This discussion of agenda setting reviews early theories of mass communication and traces the beginnings of agenda setting theory to the 1968 United States presidential campaign, during which researchers found a high correlation between what the media were saying about issues and what the people thought were important issues. The results of more…

Although empirical research on the agenda-setting function of mass communication dates only from the 1968 presidential election, historically there has been long-standing concern over the control of communication because of its assumed influence. Early communication research shared this concern and assumption, focusing on the ability of the media…

A study was conducted in the Washington, D.C., area to test mass media effects in a community controversy. Five possible theories were hypothesized to explain the effects media have on a community: indirect and direct effects, null effects, agenda setting, reverse effects, and reverse agenda setting. During the 16-month test period of the British…

The agenda-setting concept in mass communication asserts that the news media determine what people will include or exclude in their cognition of public events. Findings in uses and gratification research provide the foundation for this concept: an initial focus on people's needs, particularly the need for information. The agenda-setting concept…

This paper presents a conceptual analysis of bias and outlines the complexity and subtlety of the questions engulfing bias by sorting out views of bias that have been implicit in debates about the media, assessing the scientific value of these competing views in identifying and understanding bias in the media, offering an alternative view which is…

The objective of this study was to contribute a quantitative aspect to the Social Responsibility Theory of the Press which will make possible explanation and prediction of relationships between key elements of society and news-opinion media. The 31 tenets of the Social Responsibility Theory were isolated and categorized. Using these tenets, an…

This article contains a critical analysis of agenda-setting theory and research. In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news…

After discussing the need for message pluralism in a democracy, this report focuses on a three-stage research strategy conducted to study the effects of newspaper/television cross-ownership on news homogeneity. The three stages consist of: an analysis of questionnaire data obtained from 214 newspaper managing editors and television news directors;…

The purpose of this study is to present systematic findings concerning bias in TV news coverage of the 1972 presidential campaign and to describe the kinds of coverage that the candidates and parties received during the campaign. News about the election was analyzed from weekday network evening news programs, AP day and night wire coverage, a…

C-SPAN videotapes provide an innovative database that promises to be a significant benefit to researchers of public figures and issues by allowing researchers to analyze public figures in their own words, without journalistic interpretation. Such analysis was applied to Ross Perot's 1992 campaign in addressing his perceived insensitivity to…

Section A of the Media and Law section of the proceedings contains the following nine papers: "RICO and the First Amendment: Racketeering Laws Threaten Free Expression" (Matthew D. Bunker and others); "Press Coverage of the Federal Appellate Courts: Technology and a Shared Notion of Newsworthiness" (Rebekah V. Bromley);…