THIS IS A KEY-WORD-IN-CONTEXT INDEX AND BIBLIOGRAPHY ON MASS COMMUNICATIONS RESEARCH AS REPORTED IN THE SOCIAL SCIENCE JOURNAL LITERATURE, PARTICULARLY, AS RELATED TO THE INTEREST OF MAGAZINE EXECUTIVES. TABLES IN THE INTRODUCTION SUMMARIZE COMPUTER FINDINGS ON THE LITERATURE ACCORDING TO RESEARCH METHOD USED IN THE STUDIES, THEIR RELEVANCE TO…

A survey of 80 city and regional magazines was undertaken to examine articles of media criticism. Of those, 78.5% responded. A total of 420 articles were received and were divided according to subject and geographical distribution. A critical analysis of representative articles determined that they represented significant criticism as defined in…

Reports an analysis of thirty-nine magazines which joined together to stimulate national debate on the Equal Rights Amendment and identifies those magazines which gave the most "pro" ERA coverage. (MH)

Reports on an analysis of prices and amounts of advertising in magazines showing that price per page is not related to amount of advertising. (FL)

After the Food and Drug Administration announced the results of testing of saccharin as a possible carcinogen and ruled that it should be banned, a public outcry brought about a delay in the ban. A study of magazine coverage of the reasons for the ban and information about the testing showed that in eleven mass circulation magazines, the reporting…

The magazine industry has thus far escaped the attention and regulation that both the newspaper and broadcast industries have received. The obvious defense of the magazine industry is the number and diversity of the separate publications of which it is composed. However, recent studies indicate that concentration of magazine ownership is…

An examination of the way Blacks use the media and the way they assess their communication environment revealed that social structural variables were important determinants of both media exposure and perceptions of the media. (GT)

A 1960 REPORT, ENTITLED "SOURCES OF INFORMATION ABOUT NEWER EDUCATIONAL MEDIA FOR ELEMENTARY AND SECONDARY EDUCATION (1950-60)," HAS BEEN UPDATED, AND CONTAINS REVISIONS OF AND ADDITIONS TO THE ORIGINAL ANNOTATED CATALOGS AND LIST THROUGH FEBRUARY 1, 1961. PERIODICALS LISTING NEWER MEDIA, PERIODICALS REVIEWING NEW MEDIA, AND PROFESSIONAL…

Summarizes the results of content analyses of eight mass-circulation magazines in order to provide insight into the types and extent of environmental information presented in the 1970s. (KS)

A survey was conducted to study discussions of day care for children appearing in periodicals during 1959-81. Surveyed were articles found in the 12 most widely circulated magazines typically identified as being for women. A bibliography was made of the 96 articles appearing in the magazines, as listed in the "Reader's Guide to Periodical…

Suggests that advertising in "Ebony," a magazine oriented toward the black population, reflects a general trend towards increasing use of black models and black products. (MH)

This experimental and exploratory study sought to measure the effectiveness of illustrations in selected magazine advertisements. Twenty ads from general interest consumer magazines were systematically selected and photographed on 35mm slides. The subjects for the study were juniors and seniors in journalism and psychology classes at the…

A survey of 768 individuals from 13 Cleveland ethnic groups revealed that more than 50 percent read at least one ethnic newspaper, 30 percent read at least one ethnic magazine, and almost 75 percent listened to an ethnic radio program regularly. Metropolitan mass media use paralleled that of the general public. (GT)