A study analyzed circulation practices and pricing of mid-sized daily newspapers, seeking to draw together a comprehensive description of the circulation situation for those papers. Seventy-five circulation directors, randomly selected from newspapers with daily circulation between 25,000 and 100,000, completed mailed questionnaires requesting…

A study examined the relationship between an individual's community ties to place and the use of media. Data were collected from residents of Austin, Texas, by means of mail and telephone surveys. Among the variables examined were community ties (home ownership and length of time in community), political variables, demographics, and use of…

Studies of newspaper reading in three communities in North Carolina were undertaken in light of the fact that newspaper reading has declined relative to population growth since World War II. In each instance, the respondents had available a relatively small local afternoon daily and a larger morning metropolitan daily. Results of the study showed…

Refutes the thesis that relates various types of mass media, especially the newspaper, to rates of aggression, violence, and deviance by comparing crime statistics during strike and nonstrike periods.

An examination of the way Blacks use the media and the way they assess their communication environment revealed that social structural variables were important determinants of both media exposure and perceptions of the media. (GT)

A study investigated the kinds of content total market coverage (TMC) publications carry, the role of the newsroom in publishing them, and how closely identified they are with the parent newspaper. These TMC publications, begun only a few years ago, are designed to cover the total market with selected, preprinted advertisements inserted into…

The three primary aims of this report were to investigate whether or not the single gratifications associated with the use of different mass media form some gratification dimensions more basic in their nature; to explore in what way these dimensions are related to the actual mass media content choices of the audience; and to investigate the way…

Presents a description and review of seven monographs that were part of a series published by Louisiana State University Press between 1940 and 1963. Notes that the monographs dealt with newspaper circulation, Thomas Jefferson and the press, management of newspaper correspondents, journalism research, Oliver Kirby Bovard, and mass communication…

Finds that the mass media, especially newspapers have an immediate, direct effect on farmers' behavior only when the content is tailored to fit the farmers' existing situation. (RB)

This study was undertaken to test the hypothesis that the media emphasis of issues serves to set the agenda of public awareness of those issues. Data were obtained from telephone interviews during the 1976 United States Presidential campaign from 658 voters in Pennsylvania and California. The issues of unemployment, inflation, and crime were…

Reveals that some respondents to a survey concerning attitudes toward ethics view ethical problems as involving objectivity, while others see them in terms of extra-professional morality. (FL)

Reports on a study which compared communication attitudes and mass media behavior among Blacks and Latinos (Chicanos, Puerto Ricans, and Cubans). Interviews with subjects provided data about television viewing and newspaper reading, which were found to be differentially correlated with such variables as age, sex, and education. (SW)

A study was conducted to explore whether Fishman and Roslow's concept of adjacent listening could be adapted to studying television viewing behavior and used as an indicator of audience interest and information-seeking behavior. A second hypothesis was that different types of news programs might be preferred by groups reporting primary reliance on…