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Download full textMcEwen, William J.; Wittbold, George H. – 1972
One approach to the study of structures that underly receiver response to perceptual stimuli has been that of factor analysis. This method was used to study responses of 92 students at the University of Connecticut to drug abuse commercials. Responses to five anti-drug television commercials were categorized according to: (1) "relative…
Descriptors: College Students, Drug Abuse, Factor Analysis, Information Dissemination
Silver, Rosalind, Ed.; Thoman, Elizabeth, Ed. – Media & Values, 1991
This issue of "Media & Values" provides essays and teaching ideas for addressing the influence of the media in society and the growing incidence of addiction. Articles in this issue include: (1) "Culture of Addiction" (Rosalind Silver); (2) "Crack and the Box" (Pete Hamill); (3) "When It Comes to Drugs, Beware the Censor's Fix" (David Musto); (4)…
Descriptors: Advertising, Alcohol Education, Antisocial Behavior, Critical Viewing
