When students have the freedom to use digital media to create, communicate and disseminate messages, transgression occurs. In this paper, I situate in-school youth production in the context of pedagogical theories of participatory culture, art education, and digital and media literacy education. Using interviews with four experienced high school…

Discusses four conceptual issues in the uses and gratifications approach: the nature of the active audience; the role of gratification orientations in mediating effects; the social origins of media needs and uses; and the shared interest of audience members in perceptions and cognitions about mass media content. (JMF)

The most extensive use of dream imagery in popular culture occurs in the visual arts, and in the past five years it has become evident that music video (a semi-narrative hybrid of film and television) is the most dreamlike media product of all. The rampant depiction and implication of dreams and media fantasies in music video are often strongly…

Most messages from the mass media operate on the collective unconscious of a culture. The ethical consequence of such identification through unawareness is the transfer of decision making from consumers to image makers. The mass media critic can serve as a mediator of the ethical problems created by such a mode of identification. As mediating…

Defines and operationalizes the concept of media interaction, which implies that the audience member experiences "interaction" with, and in many cases identifies with, persons in the media content. Presents a model of media interaction and the results of surveys conducted to explore hypotheses derived form the model. (JMF)

Argues that cultural studies imported to the United States often lose much of their critical edge. Contends that their misleading affirmation of the power and independence of media audiences is derived from several factors, including (1) overestimating the freedom of audiences in reception; and (2) confusing active reception with political…

A study was conducted to examine the relationship between American mass media and the black community. Subjects were two groups of black midwestern college students--one group studying at a predominantly black university and the other at a mostly white university--with similar social and economic backgrounds. It was hypothesized that black…

To compile a comprehensive review of English language scientific literature regarding the effects of television on human behavior, the authors of this book evaluated more than 2,500 books, articles, reports, and other documents. Rather than taking a traditional approach, the authors followed a new model for the retrieval and synthesis of…

The changing age composition of audiences gives an indication of the demand for art forms now and in years to come. This survey report seeks to determine the make-up of audience participants by age and preference of art form. Demographic variables considered include: education; income; gender; race; urban place of residence; marital status; and…

The purpose of a mass media study was to (l) identify mass media types (patterns of exposure to mass media content) among seventh graders, high school juniors, and adults in a given geographic area; (2) show similarities and differences in the mass media types isolated for these three age groups; (3) pinpoint demographic variables most strongly…