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Showing 1 to 15 of 35 results Save | Export
O'Baoill, Andrew – ProQuest LLC, 2009
This project examines the impact that internet-based distribution technologies, in particular webcasting and podcasting, are having on the community radio sector in the United States. Through interviews with sector participants, the impact of this changing technological environment on the role of community radio is identified. Internet-based…
Descriptors: Broadcast Industry, Internet, Radio, Handheld Devices
Peer reviewed Peer reviewed
McEwen, William J.; Hempel, Donald J. – Journalism Quarterly, 1977
Examines users' preferences for broadcast and print media and asserts that the accurate definition of channel typologies is dependent upon consideration of both the audience needs addressed and the degree of effort required to receive the information. (KS)
Descriptors: Audiences, Broadcast Industry, Information Dissemination, Information Needs
Valdes, Joan; Crow, Jeanne – 1975
An anthology of readings in the media correlates chapter-by-chapter to the authors' textbook, "The Media Works." Fifteen chapters cover the study of newspapers, magazines, comics, popular music, television, movies, and advertising. The authors included represent varied perspectives on the media. The selections were chosen with the help of a…
Descriptors: Anthologies, Audiences, Broadcast Industry, Communication (Thought Transfer)
Sparks, Colin – 1986
A number of important consequences have resulted from the generally increased sensitivity of trade unions to questions of communication and representation, particularly the trade union's uses of videos. Primarily developed by union leadership as a response to general political problems they have faced in the last decade, trade union videos…
Descriptors: Administration, Audiences, Broadcast Industry, Bureaucracy
Peer reviewed Peer reviewed
McGuire, Bernadette; LeRoy, David J. – Journal of Communication, 1977
Details a study designed to aid broadcasters in assessing audience correspondence by providing a generalizable interpretation of population segments who contact the media. (MH)
Descriptors: Audiences, Broadcast Industry, Demography, Letters (Correspondence)
Terry, Herbert A. – 1978
Providing an extensive, factual account of the controversy regarding the sale of a television station in Bloomington, Indiana, this paper presents a description of the legal issues involved, discusses the correspondence between the author and the purchasers of the station, outlines the justification for filing a Petition to Deny the transfer, and…
Descriptors: Audiences, Broadcast Industry, Commercial Television, Community Problems
Peters, Robert W. – 1972
The revolution in two-way broadband communications envisioned for the future includes remote access to libraries, interactive educational programing, shopping at home, personal and property security, and many other services limited only by man's imagination and his ability to deliver the service at a price the consumer is willing and able to pay.…
Descriptors: Audiences, Broadcast Industry, Cable Television, Income
Peer reviewed Peer reviewed
Thurston, Carol M. – Journal of Communication, 1978
Discusses the issue of public accountability in broadcasting as shown in new legal strictures, in the creation of councils by the media themselves, and in such mechanisms as public inquiries, research and audience polling, and access experiments. Concludes that access and participation are means for demonstrating accountability. (JMF)
Descriptors: Accountability, Audience Participation, Audiences, Broadcast Industry
Peer reviewed Peer reviewed
Fontes, Brian F.; And Others – Central States Speech Journal, 1977
Discusses a survey on Family Viewing Time designed to determine audience reactions to program content including violent and sexual content, audience perceptions of the suitability of program offerings for family viewing, and audience viewing habits with respect to Family Viewing Time. (MH)
Descriptors: Audiences, Broadcast Industry, Family Programs, Mass Media
Rosse, James N. – 1978
This is one of several papers presented at a Federal Trade Commission Symposium on Media Concentration. It analyzes trends in the development of one-newspaper cities. Some of the trends noted are that face-to-face competition has declined considerably over the last five decades, going from 90% of the circulation in 1923 to 30% of the circulation…
Descriptors: Advertising, Audiences, Competition, Economic Change
Peer reviewed Peer reviewed
Eiselein, E. B. – Human Organization, 1976
Three different applied media anthropology projects are described. These projects stem from the broadcasters' legal need to know about the community (community ascertainment), the broadcasters' need to know about the station audience (audience profile), and the broadcasters' desire to change a community (action projects). (Author)
Descriptors: Anthropology, Audiences, Broadcast Industry, Communication (Thought Transfer)
El-Fawal, Nagwa Amin – 1986
A review of research conducted in Egypt to assess the impact of videocassette recorders (VCRs) on society and on other communication media indicates that the use of VCRs--a new phenomenon in mass communication in that country--has been accelerating over the past five years as more people have been gradually exposed to the advantages of unlimited…
Descriptors: Audiences, Broadcast Television, Censorship, Developing Nations
Fletcher, Alan D. – 1977
The responses of 36 publishers and editors of city magazines--magazines such as "Chicago,""MPLS," and "Texas Monthly" that are published primarily for a local or regional market--provided data for an analysis of the positioning of these magazines in the media marketplace, factors leading to their success, their…
Descriptors: Advertising, Audiences, Demography, Marketing
Stevens, John D.; Porter, William E. – 1973
This book presents an analytical introduction to the study of the mass media. Aspects of media that have received little attention--audiences, economics, working processes and ethics--are treated in the four sections of the book. Section one covers symbiosis between the medium and the audience. Section two discusses the way in which business and…
Descriptors: Audiences, Broadcast Industry, Business, Communication (Thought Transfer)
Sterling, Christopher H. – American Film Institute Report, 1974
An annotated list, by topic, of 27 books about broadcast television. (CH)
Descriptors: Annotated Bibliographies, Audiences, Broadcast Industry, Cable Television
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