This paper analyzes the state of competition in the pay cable industry. The analysis conceptualizes competition in pay cable and discusses the current structure of the pay cable industry and the competition for subscribers and programming. The competition for audiences that pay cable faces from both pay-per-view services and the video cassette…

Identifies the significance of the long-running debate among religious broadcasting professionals and religion practitioners regarding the size of the audience for religious television. (MS)

Analyzes research about the mass communication audience and describes a theoretical and methodological framework for further empirical studies. Discusses the (1) explanatory value of qualitative research; (2) social and cultural implications of the reception process, with special reference to television; and (3) applications and social relevance…

A study tested an information processing model that incorporates the concepts of episodic and semantic memory. The model was designed to provide for the concurrent study of three advertising and communication variables: product involvement, message appeal, and distraction in viewing conditions. Among the five hypotheses being tested were that…

A controlled experiment was conducted to test the extent to which nonverbal behavior between a journalist and a politician in a televised interview influences the way in which they are perceived by a television audience. Nine test films were produced that showed different versions of an interview in which the participants exhibited aggressive or…

This paper begins with a review of the literature that addresses the broad concerns of youth and media, with particular focus on children and adolescents, then moves on to explain the purpose of this specific study, i.e., to determine the nature of Nigerian young people's access to/use of television and to the competing media of radio and…

Explores the relationship among media consumers, institutional economics, and cultural ethos and suggests that communication researchers must adopt a flexible methodology capable of considering all relevant forces. Uses the case of Norway's broadcasting of the U.S. television series "Dynasty" to help illustrate these premises. (MG)

Describes a study of urban television viewers in India that examined television as an educational medium for promoting health and nutrition information. Data are reported on audience characteristics, viewing patterns and times, special audience programs, health and nutrition programs, format preferences, and audience reaction. (EAM)

Focusing on how television viewing fits into a general model of consumer consumption patterns, a study examined (1) the extent to which the viewing of certain television content can be considered a "norm" of society, (2) similarities and differences between the norms for adults and those for children, and (3) some of the antecedents of…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 35 titles deal with a variety of topics, including the following: (1) television and scholastic achievement; (2) press freedom and the new world information order; (3) content analysis of Saturday morning children's television…