In order to discover whether there were any differences in negative attitude intensity between the Soviets and Chinese toward United States involvement in the Vietnam war, the Soviet and Chinese English language media broadcasts concerning United States war participation were subjected to a content analysis. The focus of the study was on two…

Although empirical research on the agenda-setting function of mass communication dates only from the 1968 presidential election, historically there has been long-standing concern over the control of communication because of its assumed influence. Early communication research shared this concern and assumption, focusing on the ability of the media…

Examines the media depiction of the political climate in the 1970s as increasingly conservative, despite insubstantial evidence for the claim. (PD)

The relative credibility of media is measured and compared over a 16-year period by the Roper Organization for the Television Information Office. Sources of information and trends in viewing habits and hours of viewing are described; the relative desirability of media as viewed by various population groups is reported. Changes in opinion as to…