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Journal of Communication | 33 |
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Persky, Joel – Journal of Communication, 1977
Analyzes the National Association of Broadcasters' Code Authority and changes in the Television Code since 1952 and suggests that the enforcement of these codes, and the penalties for violating these codes are such that there is no real self-regulation of broadcasting by the NAB. (MH)
Descriptors: Broadcast Industry, Guidelines, Mass Media, Programing (Broadcast)

Dominick, Joseph R.; Pearce, Millard C. – Journal of Communication, 1976
Examines major television programming content trends by reviewing prime-time entertainment series that premiered during the fall season of each year from 1953-74, and concludes that audiences are being offered fewer and fewer content choices. (MH)
Descriptors: Broadcast Industry, Economic Factors, Mass Media, Programing (Broadcast)

Slaby, Ronald G.; And Others – Journal of Communication, 1976
Assesses the number of violent episodes aired on television each hour of each day during a one week period, and assesses the rate of this violence which is attributable to each of the major commercial sponsors of television programs. (MH)
Descriptors: Commercial Television, Mass Media, Programing (Broadcast), Television Research

O'Donnell, William J.; O'Donnell, Karen J. – Journal of Communication, 1978
Attempts to assess any significant change in the degree of sex-role stereotyping in television commercials in recent years. (MH)
Descriptors: Advertising, Mass Media, Sex Role, Sex Stereotypes

Franzblau, Susan; And Others – Journal of Communication, 1977
Assesses the nature and quantity of physical intimacy on prime-time television programming between 1975-76 and concludes that program type is a critical predictor of the frequency and level of televised sexuality. (MH)
Descriptors: Content Analysis, Mass Media, Programing (Broadcast), Sexuality

Gerbner, George; And Others – Journal of Communication, 1977
Discusses the findings of the eighth annual TV Violence Profile report confirming a sharp increase in televised violence across dramatic program categories. (MH)
Descriptors: Content Analysis, Mass Media, Programing (Broadcast), Television Research

Comstock, George – Journal of Communication, 1975
Reviews research on television and human behavior. Evidence indicates that television affects both the beliefs and behaviors of young people. (MH)
Descriptors: Adolescents, Behavior Theories, Children, Literature Reviews

McCarthy, Elizabeth D.; And Others – Journal of Communication, 1975
Provides support for the hypothesis that a causal relationship exists between exposure to television violence and aggressive behavior in children. (MH)
Descriptors: Behavior Patterns, Behavior Problems, Children, Mass Media

Wiley, Richard E. – Journal of Communication, 1977
Traces the conception, development and formulation of the Family Viewing Plan and contends that Family Viewing represents an important step in the evolution of industrial self-regulation in the public interest. (MH)
Descriptors: Guidelines, Mass Media, Programing (Broadcast), Sexuality

Geller, Henry; Young, Gregg – Journal of Communication, 1977
Investigates the legal issue of whether the FCC has authority to adopt a rule or policy embodying the family viewing concept. (MH)
Descriptors: Government Role, Guidelines, Mass Media, Programing (Broadcast)

Murray, John P.; Kippax, Susan – Journal of Communication, 1978
Discusses a study designed to explore children's television viewing patterns and their perceptions of the media, and offers an evaluation of television's impact on the young child's lifestyle. (MH)
Descriptors: Behavioral Science Research, Children, Mass Media, Social Behavior

Marecek, Jeanne; And Others – Journal of Communication, 1978
Suggests that from 1972-1974 there was little change in the representation of women as authorative voice-overs or as on-screen experts in television commercials without voice-overs. (MH)
Descriptors: Advertising, Credibility, Females, Mass Media

Jackson-Beeck, Marilyn – Journal of Communication, 1977
Examines the television nonviewing audience in an effort to characterize them as a meaningful population subgroup but concludes that as a group they are socially insignificant. (MH)
Descriptors: Audiences, Individual Characteristics, Mass Media, Programing (Broadcast)

Campbell, David C.; Campbell, Joyce B. – Journal of Communication, 1978
Evaluates the Station Program Cooperative (SPC) of the Public Broadcasting System (PBS) instituted in 1974 to reduce network executive's power in public television programming by using local station program managers as consumer representatives. (MH)
Descriptors: Mass Media, Program Evaluation, Program Improvement, Programing (Broadcast)

Edgar, Patricia – Journal of Communication, 1977
Discusses lifestyles, attitudes and beliefs of Australian families who have chosen not to own a television set. (MH)
Descriptors: Family Attitudes, Family Characteristics, Mass Media, Programing (Broadcast)