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| Guides - Non-Classroom | 4 |
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Ciervo, Arthur V. – CASE Currents, 1982
Pennsylvania sought statewide media support for higher education by working on a project to encourage editorials against President Reagan's proposed budget cuts in student aid. Guidelines for visiting newspaper editors are provided. (MLW)
Descriptors: Colleges, Cooperative Programs, Editorials, Government School Relationship
Educational Communication Center, Camp Hill, PA. – 1980
The effective use of public relations by educators is the general topic addressed by these 18 articles collected from past issues of the "Journal of Educational Communication." The first section stresses planning and management with articles on opportunities made available by crises; the combination of effective communication with efficient…
Descriptors: Audiovisual Communications, Informal Organization, Information Dissemination, Mass Media
Osborn, Barbara; Davis, J. Francis – 1991
This workshop kit consists of: (1) 30-page "Leaders Guide and Handout Masters"; (2) 12-minute videotape, "Lines in the Sand"; (3) special 24-page issue of the journal "Media & Values" on the theme "The Media: in War and Peace"; and (4) an 8-page booklet on the basics of media literacy, "From…
Descriptors: Current Events, Deception, Foreign Countries, Mass Media
Irvine, Robert B. – 1987
Guidelines for administrator response to the mass media when one's organization is the focus of a news story are offered in this book. Practical suggestions are offered for the projection and enhancement of an organization's value in crisis and noncrisis situations. A common-sense communications approach is advocated regardless of organizational…
Descriptors: Administrator Role, Agenda Setting, Communication Skills, Conflict Resolution
