More than 1000 general reference works on the Canadian mass media by Canadians or by authors living in Canada are listed alphabetically by author and cross-indexed by various areas of concern. Included are studies on the sociology, history, politics, and economics of the media. A few non-Canadian works are included because they are considered…

This volume is a blend of media research, cognitive science research, and tradecraft knowledge regarding video production techniques. The research covers: visual learning; verbal-auditory information; news broadcasts; the value of motion and animation in film and video; simulation (including realism and fidelity); the relationship of text and…

The theoretical perspective presented in this monograph is intended to answer two fundamental questions: What accounts for the input of the gatekeeping institution in the newsroom? and What accounts for the output of the gatekeeping institution? The organizational role of gatekeeper is to monitor incoming information for its news content; to…

To provide a body of descriptive information in the communications field, simple explanations of 60 basic concepts are provided. Covered are basic elements of communication, forms of communication, what is communicated, process and effects, mass media functions, social environment for communication, and investigative approaches and tools. Concepts…

This book addresses possible negative effects of children's viewing of inappropriate media content and how parents can respond. The discussion of children's responses to frightening mass media is based on the findings of controlled research but also includes real-life examples, many presented in a child's or parent's own words. Following an…

This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…

The television networks nightly news coverage of the 1972 Presidential campaign was examined between July 10 and November 6, 1972 to assess the nature and impact of political bias in news coverage. The campaign news coverage of two newspapers and one wire service was also compared with respect to the content and length of each medium's news about…

This volume posits the existence of a gap between theory and practice in rural-development efforts involving communication media and provides suggestions for integrating the efforts of theoreticians and practitioners. Chapter one briefly reviews the development of theoretical concepts about the nature of communication and the use of communication…

This collection of 26 articles, written by mass communication experts from 12 countries, investigates various aspects of entertainment as communication, focusing on entertainment as provided by its currently most important source, mass media. The premise behind the essays is that there is no such thing as "pure entertainment," but that…

Intended to provide a single reference source for the most significant statistics describing communication industry trends in the United States since 1900, this book is a collection and assessment of the currently available quantitative descriptive information on mass media industries. The core of the book is its more than 300 tables of data on…

This monograph describes the philosophical, theoretical, and research contributions of Wilbur Schramm in the field of mass communication research. In the papers that comprise this monograph, three of Schramm's principal areas of investigation are reviewed. Jack Lyle looks at both the integration of mass communication into the field of education…

The papers in this edited volume on the directions in mass communication research deal with two broad questions: What is the current state of knowledge with respect to the area in question? And what might be the most fruitful directions for future research? The nine articles include: (1) an attempt to structure the field of mass communication; (2)…

The essays in this volume examine the use of the mass media and explore the findings of the gratifications approach to mass communication research. Part one summaries the achievements in this area of mass media research and proposes an agenda for discussion of the future direction of this research in terms of a set of theoretical, methodological,…

Although there has been a reluctance in the past on the part of journalism educators to criticize the news media openly, evidence now exists indicating that attempts to assess the performance of the press are taking place in the classroom, in the community, and within the media itself. Contents of this AEJ monograph include "The Journalism…

This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. New categories for this 1999 edition of the bibliography include Public Relations Theory, Feminist Issues in Public Relations, and Environmental Public Relations.…