Because mass media form one of the most important means of adult education, this two-volume textbook teaches the educational uses of radio. Instructions and sample scripts are included for talk, interview, discussion, magazine, feature, and drama programs. Each section is followed by questions to test the student's memory of basic concepts and…

A study was conducted at Indiana University's WFIU-FM, a student operated training radio station; two measuring methods were utilized: (1) a listening diary, and (2) an audience-programer. This study attempted to accurately survey the listening habits and programing preference of listeners and nonlisteners and also to develop, test, and evaluate…

This bibliography provides a classified arrangement of a representative cross-section of the literature in the area of research in instructional media. Nearly 3,500 references are included in such fields as computer-assisted instruction, films, individualized instruction, instructional technology, management of information, mass media, media…

The collection of readings deals with some important developments affecting the use of the mass media in adult education. These include cablecasting as a means of urging citizens to become involved in community problems, films as spurs to social action, and television programs that employ the soap opera format for educational ends. Also presented…

School public relations is a planned and systematic management function relying on a comprehensive, two-way communication process involving both internal and external publics with a goal of stimulating a better understanding of the role, objectives, accomplishments, and needs of the organization. The function of school public relations is, first,…