Descriptor
| Audiences | 1 |
| Communication (Thought… | 1 |
| Foreign Countries | 1 |
| Interaction | 1 |
| Interaction Process Analysis | 1 |
| Mass Media | 1 |
| Popular Culture | 1 |
| Social Psychology | 1 |
| Surveys | 1 |
| Television Viewing | 1 |
Source
| Communication Research--An… | 1 |
Author
| Nordlund, Jan-Erik | 1 |
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| Sweden | 1 |
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Peer reviewedNordlund, Jan-Erik – Communication Research--An International Quarterly, 1978
Defines and operationalizes the concept of media interaction, which implies that the audience member experiences "interaction" with, and in many cases identifies with, persons in the media content. Presents a model of media interaction and the results of surveys conducted to explore hypotheses derived form the model. (JMF)
Descriptors: Audiences, Communication (Thought Transfer), Foreign Countries, Interaction
