Explores the contemporary relationship of India's cultural media and mass media, primarily through a content analysis of a sample of popular Indian newspapers and magazines. (GW)

Examines why people choose a particular medium, by testing a causal model of magazine exposure and appraisal with readership surveys of two magazines distributed by the U.S. Information Agency in India. Found that utility had the strongest relationship with both exposure and appraisal, while communication potential had a negative relationship. (PD)

Discusses youth culture and the role of mass media in transmitting popular culture. Reports a survey of Indian college students that shows (1) radio is the most popular music medium and (2) popular music derived from Indian films is preferred to Western music. (PD)

Examining the factors that influence the distribution of technologies in developing countries should provide new possibilities for organizations engaged in international communication and audience research to understand, and respond, to potential audiences. Five critical elements influence the distribution of media technologies in developing…