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Direct linkJoanna Richards – Gender and Education, 2024
Since the public intellectuals of the 1960s, there has been a shift towards the celebrity academic, as subjects such as history and science have transferred into popular television entertainment, often with female academics as the presenters. Using a case study of the British media, a post-feminist lens has been applied to examine how 17 celebrity…
Descriptors: Sex Stereotypes, Females, Higher Education, Mass Media
Toms Kreicbergs; Deniss Šceulovs – International Journal of Learning and Change, 2024
The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…
Descriptors: Advertising, Masculinity, Discourse Analysis, Consumer Economics
Christopher J. E. Anderson; Paige H. Corcoran; Benjamin A. Mosher; Calli Ruggles Smith; Brooke A. Zoller – Communication Teacher, 2024
This activity provides students with a way of understanding expectancy violations theory (EVT) by examining incidents that occurred during televised award shows. In this activity, in small groups, students will delve into well-known award-show incidents, such as Will Smith's slapping of Chris Rock at the 2022 Academy Awards, to understand the…
Descriptors: Expectation, Interpersonal Relationship, Behavior Standards, Social Behavior
