Since the public intellectuals of the 1960s, there has been a shift towards the celebrity academic, as subjects such as history and science have transferred into popular television entertainment, often with female academics as the presenters. Using a case study of the British media, a post-feminist lens has been applied to examine how 17 celebrity…

The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…

This article considers the impact of prejudice, racism, and violence against Asian-Americans and Pacific Islanders (AAPI) during the COVID-19 global pandemic and traces the historical origins of anti-Asian racism and violence through the social and political climate reflected in popular culture and media. The authors then share anti-Asian racism…

This activity provides students with a way of understanding expectancy violations theory (EVT) by examining incidents that occurred during televised award shows. In this activity, in small groups, students will delve into well-known award-show incidents, such as Will Smith's slapping of Chris Rock at the 2022 Academy Awards, to understand the…

This article provides tips on how popular media, specifically that of science fiction and horror, can be utilized in the classroom to elucidate complex concepts concerning race and ethnic relations. Drawing from the television series "Lovecraft Country," I highlight how concepts found in the work of authors such as W. E. B. Du Bois and…

Sexual assault is sexual activity without consent, but what is consent? Undergraduates' understandings are often messier than the consensual/non-consensual binary. U.S. university undergraduates watched videos depicting consensual sexual interactions and sexual assaults. Scenes were drawn from popular television programmes and pornographic…

Nipsey Hussle is a post hip hop icon. In this essay, we mine popular music and media coverage of Nipsey to describe his artistry and advocacy anchored by his articulation of an African American diasporic identity, his ambivalence as an independent rapper within a mainstream music industry, and his leverage of Black capital in his Crenshaw…

"Teaching Black Masculinity through The Uncanny Black Kirby" will examine Marvel Comics's and Netflix's Luke Cage: Hero for Higher through the last 48 years of unstably grounded imaginings. The exhibition is an illustrated syllabus with a bibliography and contextualizing imagery that educators can use in a 10-16 week unit. Creating…

The relevance of the research is substantiated by the fact that the information society can be addressed as a stage in the modern civilization formation, which is characterized by the increasing role of knowledge, information, as well as information processing technologies. The number of people employed in the information sphere is growing…

Using focus groups, this qualitative study asked thirty-five gay, lesbian, and bisexual (LGB) young adults to reflect on messages they received about sex and sexuality around the time they first had sex. Focus groups were conducted, recorded, transcribed, and analyzed. Through thematic analysis, the authors identified two messaging sources…

According to former National Council of Teachers of Mathematics (NCTM) president Cathy L. Seeley (2014), students experience more success when they engage in doing mathematics (i.e., writing about or discussing mathematics, modeling situations, or exploring ideas in the classroom). She further recommended that teachers pose challenging problems or…

This volume includes three sections of the 2021 NORDSCI international conference proceedings: (1) Education and Educational Research; (2) Language and Linguistics; and (3) Sociology and Healthcare. Education and Educational Research includes 15 papers covering the full spectrum of education, including history, sociology and economy of education,…