This student workbook provides information about mass media and invites students to consider and respond to that information. Students are encouraged to use reading, writing, researching, critical thinking, interpreting, and debating skills in their responses. The book is organized into 8 chapters: (1) "The World of Media"; (2) "Television: Is…

Media education is expanding, both as a subject in its own right, and as a cross-curricular theme. Based on detailed classroom research, this book identifies the rewards and achievements, as well as the difficulties and contradictions, of teaching about the media in Great Britain. Four major themes emerge: the process of teaching and learning; the…

This guide aims to help students sharpen powers of observation, develop the skills and habits of perceptive watching, and discover complex aspects of film art. Organized in 16 chapters, the text, which focuses on narrative film, discusses film analysis in chapter 1 and establishes a foundation for understanding theme and story in chapters 2 and 3.…

This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…

Each of the four annual issues of this publication explores a single topic through an interdisciplinary, multicultural approach. Science-based technologies and their impact on the lives of everyday citizens are the focus of this issue. Activities encourage students to think about the profound influence science-based technologies had on U.S.…

This book argues that people live simultaneously in two different cultures. Values of the first culture are imparted to children through curriculum in the nation's public school classrooms. The second culture is the world of mass communication that promotes consumption, instant gratification, and impulse. The clash between these cultures confronts…