Explores role of college textbooks in students' acquisition of special disciplinary literacy, focusing on use of metadiscourse as manifestation of writer's linguistic and rhetorical presence in a text. Features are compared from 21 textbook extracts in microbiology, marketing, and applied linguistics with similar corpus of research articles,…

The major objective of this study is to identify a methodology that will help educators in marketing to efficiently manage the design, impact, and cost of case studies. It is my intention is to examine the impact of case study characteristics in relation to the degree of learner involvement in the learning process. The author proposes that…

This instructor's guide, which is designed to assist teachers in providing instruction and technical support to small business owners and managers, contains 17 competency-based units of instruction on the following areas that both small business instructors and small business owners have deemed critical to the success of any business:…

Adjustments to the case study approach are recommended to address three major areas of difficulty for foreign students in master's-level marketing education programs: (1) language-related problems; (2) unfamiliar class format and methodology; and (3) lack of cultural background knowledge. For language-related problems, case studies are a good…

A survey of 144 New Zealand employers of business administration graduates found the respondents did not believe business graduates and their educational institutions were performing at the level employers desire. Results indicate institutions should concentrate on incorporating employer-desired content into courses, maintaining communication with…

This proceedings includes the following papers: "Dealing with Discipline Problems in Schools" (Allen); "Developing Global Awareness" (Arnold); "Desktop Publishing Using WordPerfect 6.0 for Windows" (Broughton); "Learn and Earn" (Cauley); "Using the Computer to Teach Merchandising Math"…

A student assignment designed for a business French course is described. The assignment, a student research paper, is intended to promote both active learning and integration of skills. It is short and completed early in the course. Students are assigned topics and must research, organize, and summarize in French. It is expected that each student…

A class project used in one college-level business French course in Oregon involves creation of a French company using a modified simulation approach. Students work in groups to determine what product or service they would like to develop and research the creation of a company. During this process, they simulate a number of situations encountered…

This curriculum guide incorporates the needed components to aid agriculture teachers in the implementation of the Vocational Instructional Management System in agribusiness sales, marketing, and management. The guide begins with a list of the competencies/objectives found in the nine units; list of references and materials; teaching calendar; and…

A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size.…

This volume provides comparative trend data for faculty salaries in public and private colleges and universities, based on two surveys, one of public and the other of private senior colleges and universities. For those institutions (223 public and 345 private) participating in both 1991-92 and 1994-95 surveys, trend data are provided. For each…

Designed for use with secondary students who have explored career paths and wish to pursue a career in business, management, and technology (BM&T), this module focuses on providing work-based learning experiences. Introductory materials include the following: career paths rationale and philosophy, benefits of using career paths, information on…

A Salisbury State University (Maryland) program integrating intensive French language and business administration instruction is described. In its pilot, the program had 11 students, all but 1 drawn from French language classes; one was a native speaker. The French portion was taught in the morning by two French professors, and the business…

The numbers of degrees conferred in Connecticut in 1986-87 are reported and discussed by level of degree and discipline. Data on trends and information for use in policymaking are also provided. Highlights include: (1) in 1986-87, 26,663 degrees were awarded by Connecticut's colleges and universities, a decline of 2.8% from the previous year at…