Effective marketing instructors commonly share a love for their students, an affinity for the subject matter, and a devotion to continuous quality improvement. The purpose of this article is to highlight 10 anchor points for teaching Principles of Marketing, which are designed to better engage students in the learning process. These anchor…

This guide for small business management in South Carolina addresses the three domains of learning: psychomotor, cognitive, and affective. The guide contains suggestions for specific classroom activities for each domain. Each of the 11 units or tasks in the guide contains a competency statement followed by performance objectives, job-relevant…

Universities offering the Masters of Business Administration (MBA) degree in Texas were compared, and students presently enrolled in graduate business courses at East Texas State University (ETSU), Dallas, were surveyed. In addition, a marketing proposal to increase student enrollment is proposed. The following seven universities that offer MBA…

This Indiana distributive education competency-based curriculum model is designed to help teachers and local administrators plan and conduct a comprehensive marketing and distributive education program. It is divided into three levels--one level for each year of a three-year program. The competencies common to a variety of marketing and…

This document, which is intended for teachers of high school-level business education courses, contains both the academic standards for business education in Wisconsin secondary schools that were disseminated in 1998 and learning activities to enable students to meet the standards. The activities were developed for students completing grade 12 and…

Enterprise Skills Development Project for Youth (ESDPY), renamed Project EDGE (Encouraging the Development and Growth of Entrepreneurship), is described in this report. Project EDGE is a training program that assists youth in acquiring the entrepreneurial and life skills necessary to become successful employees/employers in the information age.…

Enrollments in Masters of Business Administration (MBA) programs and the use and effectiveness of marketing techniques for managing MBA enrollments were investigated in 1984. A 94-item questionnaire completed by 56 MBA programs offered at colleges and universities in the Middle Atlantic States addressed administration, awareness of marketing and…

Describes a cyber-learning project for the World Wide Web developed by faculty and librarians at the University of Delaware that combined discovery learning with problem-based learning to develop critical thinking and quality management for information. Undergraduates were to find, evaluate, and use information to generate an Internet marketing…

The use of case studies as a means for teaching business French is discussed. The approach is advocated because of the realism of case studies, which are based on actual occurrences. Characteristics of a good case are noted: it tells a story, focuses on interest-arousing issues, is set in the past 10 years, permits empathy with the main…

In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing,…

Nineteen marketing faculty and administrators in China ranked 10 universities offering business administration education and indicated their criteria. Results of the rankings and evaluative criteria are presented, and implications for marketing education in China discussed. It was found that most respondents were more concerned about input…

This proceedings includes the following papers: "Multimedia Case Studies--Business Reality for Students" (Agneberg); "Interactive Development and Design--A Business Approach" (Agneberg); "Ethics Instruction for Workforce Development" (Arnold); "Career Development Focus in Lincoln County" (Beam);…

This publication provides instructors with materials for an export management specialist (EMS) training program. The objective of the training program is to assist companies in reaching their export goals by educating current and potential managers about the basics of exporting. It provides a foundation for considering international trade and for…

This case study focused on a small liberal arts college (Lake Erie College, Ohio) over one year during which four milestone events appeared to be pivotal in increasing the willingness of the school to use institutional research for decision-making in areas of program modification and development. At the beginning of the year, the college was faced…

This three-part curriculum for entrepreneurship education is primarily for postsecondary level, including four-year colleges and adult education, but it can be adapted for special groups or vocational teacher education. The emphasis of the eight instructional units in Part III is operating a business. Unit D focuses on market management. It…