A study using eight focus groups of men and women (n=approximately 60) enrolled in undergraduate and graduate business administration programs investigated reasons for current difficulty in marketing Master's in Business Administration (MBA) programs. Results suggest that to increase the degree's value, schools should serve existing market…

Considers the value and success of computer based marketing simulations from the standpoint of both instructors and participants. Distinctions are drawn between simulations and games; applications in higher education in the United Kingdom are described; future possibilities are suggested; and hidden costs in adopting new innovations are examined.…

A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career…

The case for enhancing critical thinking as an integral part of the marketing curriculum through the debate process is presented. Linkages between critical thinking, debate, and the marketing curricula are examined in the context of desired student outcomes and learning skills. The role of the professor in planning and facilitating the debate is…

One hundred and twenty-seven undergraduate business majors at a regional northwestern university completed a series of hypothetical choice tasks in which they were asked to choose between two courses that varied with respect to the instructor's course evaluations, grading leniency, the course's worth/usefulness, and the assigned workload. Data…

A collection of eight papers from the first part of the conference focuses on the applications of language and cultural studies to business. The following are included: "Foreign Language Skills are Survival Skills in Today's Business" (Jack Troyanovich), "Increasing International Business Opportunities through Improved Cross-Cultural Training" (L.…

To address the community need for international training for small business, Normandale Community College applied for and obtained a federal grant for a program to assist 20 small to middle-sized firms in increasing their export capabilities to the Netherlands and West Germany, countries to which Minnesota had already developed strong trade ties.…

A survey of 467 business students at Virginia Commonwealth University investigated results of the business school's tuition differential pricing strategy, which charges a higher tuition in order to provide students with strong computer and technological instruction and support. Results indicated the additional services created added value for…

A study applied the concept of market segmentation to student evaluation of college teaching, by assessing whether there exist several segments of students and how this relates to their evaluation of faculty. Subjects were 156 Australian undergraduate business administration students. Results suggest segments do exist, with different expectations…

This article presents a case study of the impact on student learning of introducing an electronic voting system (EVS) into large-group lectures for first-year undergraduate students undertaking degrees in marketing and business systems. We discuss the potential for using EVS-style interactive lectures in marketing and business programmes. We then…

This document contains 1 conference paper abstract and 10 papers from a conference on business education and information systems research. The document begins with the abstract of the paper "The Relationships among Work-Based Learning Initiatives, Anticipated Benefits, and Stakeholder Involvement" (Bridget N. O'Connor). The remainder of…

This document is a class simulation that details the work of a fictitious consulting firm that was challenged by a group of 10 doctors (who were each willing to commit $50,000) to study the feasibility of starting a company that would employ the greatest possible number of people from Monongalia and Preston counties in northern West Virginia. The…

This paper discusses an ongoing study being conducted at Brigham Young University (BYU) in Utah concerning ways of improving communication teaching to graduate students, especially those in the business administration program. The paper also discusses some current research on language and management and some preliminary results of fourth year…

A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria…

Describes a classroom project in which pharmacy student teams developed a World Wide Web page to market a hypothetical pharmacy and promote pharmaceutical care services. The exercise successfully involved students in using both creative and analytic skills to gain hands-on experience in constructing a mission statement and marketing plan for a new…