This self-instructional unit for supervisors and managers in the British hotel and catering industry is designed to prepare them for the more detailed units in this series, including those on food and beverage control, production, and provision. The document begins with advice on how to use the unit. Three sections cover the following topics: (1)…

Describes study that investigated the relationship between participation in a business simulation game and performance on a final exam in a principles of marketing course. Past research on business games is reviewed; the use of midterm exam performance level as a pretest variable is explained; and question classification is described. (44…

A study of 95 high school seniors in Brisbane, Australia, investigated the relationships between students' perceptions of 3 different universities and their expectation of enrollment in business administration programs in each. Variables considered included students' level of information about the institution and the attitudes of significant…

A study investigated the criteria used by graduate students to choose a business administration program. Findings indicate a significant relationship between students' selection criteria and personal background characteristics such as race (white, Hispanic, American Indian/Alaska Native, black, Asian American), citizenship status, and gender. (MSE)

Catalogs, application packages, and program materials from 106 business schools were analyzed to determine the degree of international coverage in business schools' curricula. Findings indicated a trend to require international functional courses, such as international finance, in the traditional Master in business administration programs and to…

Movement toward more active, experiential learning pedagogies is a trend that has found increasing interest in the last decade. The reasons for this interest include creating a more involving and interesting experience for the student, creating a more memorable experience, and facilitating more effective and durable learning. This article…

This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…

This index contains the unit titles from all 60 Ohio's Competency Analysis Profile (OCAP) lists. It is intended to facilitate the combination of units from different OCAPs in order to develop curricula that meet specific program needs (e.g., learner differences, labor market demands, and technological developments). OCAP titles are as follows:…

This volume provides a one-page abstract for each of the vocational exemplary and innovative projects in the state of North Carolina that were funded in 1987-88 and 1988-89 as authorized by the 1984 Carl D. Perkins Act. Each abstract provides the following information: title of project; local education authority; project coordinator; address;…

These content standards for Delaware public schools specify standards of student expectation for the individual subject areas included in the provision of vocational education and outline equal educational opportunity guidelines. The first part of the volume consists of cross-referenced listings of behavioral objectives and standards of student…

Three historically significant religions of Japan and the corresponding cultural norms are examined as they affect consumer behaviors and, consequently, marketing in that country. The religions are Buddhism, Shintoism, and Confucianism. The fundamental doctrines, attitudes, and social patterns associated with each religion are outlined and their…

Describes a cooperative project between a business school and NASA (National Aeronautics and Space Administration) that explored entrepreneurship and process education, management education relevance, technology transfer, and research commercialization. Merging the needs of various university departments is discussed; cooperation instead of…

Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…

This document contains the occupational duty/task lists for eight occupations in the marketing education/business management and ownership series. Each occupation is divided into 4 to 12 duties. A separate page for each duty in the occupation lists the tasks in that duty along with its code number and columns to indicate whether that particular…

A study compared content of Master's in Business Administration (MBA) curricula of 24 American institutions and 23 British institutions. Factors analyzed included program length and structure, class size, required core classes, academic course content, and program uniqueness. While British and American programs were similar, American programs…