One of a series of three self-instructional units, these materials are aimed at helping British hotel and catering managers improve profits and/or reduce costs in their areas of responsibility. Following a paragraph on how to use the unit and an introduction, section 1 covers control levels as the framework for making decisions. The section…

There are increasing numbers of commercially available computer graphics packages, both in terms of hardware and software, that can be utilized by instructors, practitioners, and students of education. With the proliferation of low-cost graphic terminals, time-sharing capabilities, and recent advances in mini- and microcomputers, computer graphics…

A survey of 1,135 college students tested 4 hypotheses concerning the attitudes of marketing majors and nonmarketing majors (including nonbusiness majors) toward international marketing and business. Results suggest that, despite recognition of the increasing importance of international marketing to the future of American business, American…

Offers ways in which business schools in developing countries can develop need-oriented business programs and how a functional area course, international marketing, can be internationalized in both content and structure. Reports a study of marketing curriculum change and student (n=208) response in Turkey. (MSE)

A survey investigated the importance of 22 institutional attributes to 1,574 potential students of a university business school. Effects of student variables (public vs. private high schools, class rank, suburban vs. rural high schools, gender) were also considered. Factor analysis is found useful for research on college choice. (MSE)

The incidence of academic dishonesty has been increasing throughout the past few decades. Past research has indicated that business students cheat more than their peers in other disciplines across the university. And, of particular concern to marketing educators, the current research finds that marketing majors cheat significantly more than their…

Despite the wide-ranging benefits of using client-based projects (CBPs) in the classroom, such projects can be overwhelming for instructors, and many shy away from the considerable workload and time commitment often required by CBPs. This article is designed to help marketing educators overcome such apprehensions and provide them with concrete…

There is mounting pressure on business education to increase experiential learning at the same time that budget constraints are forcing universities to increase class size. This article explains the design and implementation of the "Marketing You" project in two large sections of Principles of Marketing to bring experiential learning into the…

This study analyzes the relative influences of perceived ethical problems, perceived importance of ethics, idealism, relativism, and gender on ethical intention of students. The potential impacts of grade point average and education level of students were also investigated. The results from a survey of students in marketing classes from two major…

This publication, a supplement to the "North Carolina Public Schools Facilities Guidelines," describes work force development education programs and facilities. It is intended as a resource that can assist design professionals in planning facilities that meet the evolving needs of public schools in the state. The first part of the guide…

These proceedings contain eight presentations that report research in the area of marketing and distributive education: "An Analysis of Private-Sector Training and Development for Marketing and Service Related Industries" (Stewart Husted); "Microcomputers: Updating the Teaching of Merchandising in the Virginia Tech Teacher Education…

Intended for vocational education teachers and curriculum specialists with an emphasis on the secondary level, this annotated bibliography is designed as a companion guide to "Economic Literacy: A Suggested Instructional Content Guide for Vocational Education." Its purpose is to serve as an aid in the identification of available economic literacy…

This curriculum guide is designed for Arkansas ninth-grade students to explore business careers through the use of competency-based instructional materials. Exploratory business teachers are asked to incorporate the twenty-three units of study into a sequence best suited to their teaching style. Units include such topics as "Social Security,""What…

This document provides comparative salary trend data for full-time faculty in 26 academic disciplines/major fields for the baseline year 1994-95 and the trend year 1997-98 for 262 public and 387 private institutions. For each discipline/major field surveyed, the report provides a Classification of Instructional Programs (CIP) definition, data…

A survey of 200 primarily nontraditional graduates of a master's program in business administration investigated how satisfaction with the program's core academic curriculum and program infrastructure affected satisfaction with the overall program and likelihood of recommending it to a prospective student. Results indicate infrastructure is…