The growth in numbers of master's degrees in business administration is examined through data on sex, entry level employment patterns, and employer sponsorship. Reasons for differences in trends in the several variables are considered, and implications for development of the MBA market are discussed. (Author/MSE)

A survey of market research managers' perceptions of the outcomes of a pharmacy administration master's program as compared to those of two popular master's-level business administration programs found a lack of awareness and understanding of the pharmacy administration degree program and a resulting perception of lower skill levels among its…

A survey of prospective graduate students in business administration concerning their need for graduate program information was compared with data from a previous survey of college applicants concerning their need for college program information. Significantly different information needs were revealed. (MSE)

This 10-year literature update of Greenlaw and Wyman's review of teaching effectiveness of collegiate-level business games reviews research on top-management or functionally integrated games and functional games which emphasize specific business operations areas. Conclusions are drawn on business gaming's teaching effectiveness, and observations…

More than 100 Executive Masters of Business Administration programs exist, and new ones are being developed. How these programs operate and where they fit in with the growth in business education are discussed. Program practices, screening applications, promotion, programs structure, understanding market changes, and providing a quality faculty…

A survey of 1,267 executives, mid-level managers, and supervisors in a wide variety of industries found strong shared preferences about the length, size, and format of professional seminars, and also revealed some differences in preference according to managerial level. Implications for design and marketing of seminars to the business community…

A study of 166 business administration students attending summer school identified 4 factors influencing summer enrollment: academic issues (meeting grade standards or course requirements, etc.); desire to become more independent; financial issues; and traditional summer school motivations. Implications for marketing are discussed. (MSE)

This article discusses the history and benefits of debating as an educational technique, then discusses a five-year study of the use of student debates in a senior-level college marketing course. Students reported that debates both enhanced their learning and improved their speaking skills. (MDM)

Conjoint analysis, commonly used in product development, was used to determine the graduate education needs and program preferences of business administration graduates. Results suggest an accelerated and abbreviated Master's in Business Administration would be preferred to an master's degree, without detracting from existing programs or being…

This document provides models to guide counselors and secondary students in tailoring programs of study that will allow students to pursue both employment and postsecondary education after graduation. Information on how to use the document to produce a program of study is accompanied by a chart that presents an overview of the entire process. The…

This catalogue identifies materials that are currently available to vocational teachers for integrating math, science, or language arts into the vocational curriculum. It contains over 100 citations of textbooks, videos, and computer software. The citations include a concise description of the material, the format, the supplier, and price/order…

This teaching guide is designed for use in implementing the first level of a comprehensive entrepreneurship curriculum entitled: A Program for Acquiring Competence in Entrepreneurship (PACE). Designed for use with secondary students, the first level of PACE consists of 18 lessons that introduce students to the concepts involved in entrepreneurship…

This guide is intended as a resource for teachers of entrepreneurship courses. An introduction presents a case for entrepreneurship education at the elementary school, middle school, advanced secondary, postsecondary, and adult levels and recommends cross-disciplinary vocational education courses for entrepreneurship education. In section I a…

Increased attention to student engagement and active learning strategies have become particularly relevant in today's classroom environments. These approaches are also considered to be meaningful when teaching "net generation" students who have different styles and expectations. This study attempts to address these challenges through the…

This paper argues that professional selling within the context of a marketing curricula in a business school should be described and practiced in a manner compatible with the marketing concept, which emphasizes satisfaction of consumers' needs. The paper looks at textbook approaches to sales presentations to determine their congruency with the…