This proceedings includes: "Bridging the International Learning Gap" (Arnold); "Back to the Future" (Baker); "Conducting Successful Class Projects over the Internet" (Beasley); "The Need for Ethics Instruction at the High School Level" (Brown); "Incorporating Industry-Based Skills Standards into High School Secretarial Programs" (Bunn);…

This course guide is designed for teaching about the U.S. business system. Students are introduced to management functions and the background knowledge/skills necessary to be a successful manager. The guide contains 10 competency goals: (1) nature of U.S. business; (2) environment of business; (3) types of business ownership; (4) management…

This introduction to marketing guide addresses the three domains of learning: psychomotor, cognitive, and affective. The guide contains suggestions for specific classroom activities for each domain. Each unit or task in this guide contains a competency statement followed by performance objectives, job-relevant instructional activities,…

This curriculum guide consists of materials for use in teaching the first year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, unit outlines for use in the first and second semesters of the course, and a bibliography. Topics addressed in the first…

A business education curriculum guide is presented for teachers of secondary school students who wish a general economic education or an introduction to vocational business training. Following a brief introduction, the second of fifteen sections focuses on the theme of career awareness and personal development. Section 3 explains terms such as…

This paper describes two mini-workshops that professors can use with undergraduate marketing students to help students learn how to locate and creatively use readily available secondary data for market research. The first mini-workshop, "Searching for Buying Power Concentration in Industrial/Organizational Markets," uses information from…

A survey of 250 American Marketing Association members investigated which international business research topics were seen as having high utility or importance. It also identified five latent factors (global market expansion; international marketing management; management issues in an international context; quality, values, and expectations;…

Presents a Russian student's reactions to a U.S. Master of Business Administration (MBA) program. Reports that marketing previously had been unfamiliar to the student. Suggests that the U.S. business curriculum is more regimented and more concrete than its former Soviet counterpart. Discusses general differences between the two cultures. (SG)

From a marketing perspective, the curriculum is an important product of the college or university. A study using survey research and target marketing investigated what the business community wants this product to be. Implications for structuring the curriculum as preparation for employment of marketing graduates are examined. (Author/MSE)

According to survey responses from 87 of 174 health care/human services administrators, 54% viewed formal business education as very important; 65% ranked continuing education in marketing as an important need. Other educational needs included marketing planning and use of volunteers and media. (SK)

A study assessed the market orientation of the executive Master's in Business Administration (MBA) program at Saint Joseph's University (Pennsylvania) in terms of 12 skills and knowledge areas that reflect effective managerial performance and the student-executives' perceptions of program strengths and weaknesses in delivering these skills.…

This teacher's guide is designed for use in a one-semester course to provide marketing and distributive education students with the skills necessary to open a marketing business. Included in the guide are a task list, a suggested teaching sequence, and a series of nine instructional units. The following topics are addressed in the individual…

A project was conducted to develop, field test, and disseminate a curriculum guide for vocational education teachers to use in teaching managerial skills to vocational education students on the secondary level. After a cadre of 20 Arkansas secondary vocational education teachers who were either directly involved or interested in establishing a…

This book is designed as a resource for educators who teach business content in a variety of instructional settings. It contains case studies representing all functional areas of business, including corporate training, for grades 7 through graduate education. Chapter 1 provides an overview of the case study method. The history of the case method,…

In the marketing research class taught at University of South Carolina, Upstate School of Business and Economics, pedagogical emphasis is placed on the marketing research process as it relates to the policies and functions of the business enterprise. Historically, the marketing research project has been used in this undergraduate class to convey…