In this conceptual article, the authors describe an alternative course structure that joins learning key marketing concepts to creative problem solving. The authors describe an approach using a convergent-divergent-convergent (CDC) process: key concepts are first derived from case material to be organized in a marketing matrix, which is then used…

This article provides the role, scope, instructional experiences, and prospects of employing musical metaphors as a possible teaching tool. Interactive student learning is encouraged by actually playing songs in marketing strategy courses. First, an overview on the explanation and popularity of metaphors in both nonbusiness and business fields…

The authors examine their experiences of coteaching an intensive, interdisciplinary elective course for MBA students: Diversity in Management and Marketing. They address otherness, dialogue, energy, and change within this course and clarify issues that can arise when coteaching interdisciplinary courses. The authors list implications for…

This document combines two annual reports on the Colorado Vocational Act for 1990 and 1991. Both reports contain the following materials: (1) a letter from the president; (2) information and fact sheet; (3) definitions; and statistical data on the following: (4) enrollment and placement trends, 1987-1990; (5) Colorado vocational and other…

This revised edition of a guide to vocational program planning in Virginia is intended to be used as a principal resource for vocational program design and application and to serve as a supplement to program information provided to localities by the individual service areas. The guide is organized in eight sections, one for each program area:…

A project was undertaken to develop and publish a national plan for marketing education at pre-baccalaureate levels. During the project, the author of the study reviewed literature pertaining to the past, present, and future of business, marketing education, marketing, and vocational education. In addition, he conducted telephone conversations and…

This unit on promoting a small business, the 13th in a series of 18 modules, is on the second level of the revised PACE (Program for Acquiring Competence in Entrepreneurship) comprehensive curriculum. Geared to advanced secondary and beginning postsecondary or adult students, the modules provide an opportunity to learn about and try out…

This instructor's guide consists of materials for use in helping vocational education students acquire basic economic literacy. Addressed in the individual units of the guide are the following topics: worker productivity, the free enterprise system, components of the economy, the consumer as a decision maker, small business functions, economic…

A study explored the use of career concentration areas in Texas school systems and recommended broad career concentration areas. Of the 40 largest school districts, 35 responded to the survey. Approximately 58 percent currently use variations of the career concentration area concept to help students prepare for working life. Respondents…

For a quarter of a century, the United States has been gradually losing market share in the European Community, which accounts for about one-fifth of world trade. The European Community consumes about one-fourth of United States exports, but this represents only about eight percent of its total imports. Three of the barriers contributing to…

Top business schools in the 1980's have sent more students to Wall Street's investment and brokerage houses than in past years when the schools were considered training grounds for corporate managers. With Wall Street's gyrations, business students are thinking about jobs in marketing and sales. (MLW)

Summarizes some of the opportunities and difficulties in integrating Internet-based activities in the traditional marketing classroom, and offers ideas for future applications and research. Marketing specialists are encouraged to examine both how, and when, the Internet can be used productively in the classroom. (Author/MSE)

Current and emerging issues concerning the written comprehensive exam process are addressed. Both the purpose and structure of this exam are considered. Survey results are presented that describe the purposes of the exam from the perspective of doctoral coordinators. Also included is a description of how marketing departments are currently…

Case studies have long been used in marketing programs as a way to provide real-world context to business issues and to structure analysis and decision making. In a similar fashion, advocates of the teaching of business/marketing history believe that it provides a contextual background for the marketing student. This article first demonstrates…

Due to the effect of academic performance on employment opportunities and admission to graduate schools, researchers have long recognized the need for identifying factors that are linked to the academic performance of undergraduate marketing students. This research proposes a model that investigates the relationships among motivation, effort,…