This document contains Idaho's marketing education (ME) core curriculum. Presented first are a list of 22 ME strategies that are aligned with the Idaho State Division of Vocational-Technical Education's strategic plan and a chart detailing the career pathways of ME in Idaho (arts and communication, business and management, health services, human…

This guide is designed to serve as a resource document for business educators that can be adapted to reflect the individual needs of schools and communities. It is intended to assist them as they assume a major role in providing information about the program to guidance counselors, school administrators, teachers, parents, representatives from the…

Developed in Virginia, this publication contains task analysis guides to support selected tech prep programs that prepare students for careers in the business and marketing cluster. Guides are included for accounting systems, legal systems administration, office systems technology, and retail marketing. Each task analyses guide has the following…

This packet of technology learning activity (TLA) materials on entrepreneurship for students in grades 6-10 consists of a technology education overview, information on use, and instructor's and student's sections. The overview discusses the technology education program and materials. Components of the instructor's and student's sections are…

This guide, which combines business and marketing concepts with microcomputer applications, is intended to be used in designing a 2-semester course in business technology and to serve as the main component for articulation activities in the event that students completing the course decide to pursue additional training or education. The course…

This reference guide was designed to assist business, marketing, and management educators in locating textbook/instructional materials for use in teaching duty areas and task lists for grades 11-14. Duty areas and task lists are matched with selected textbook/instructional publications for the secretarial, general office clerk, and information…

This manual is intended to assist special educators and vocational educators in determining the vocational readiness skills of special needs students. The information in this Missouri inventory is based on data provided by the Michigan Occupational Data Analysis System (ODAS) as a part of the Vocational-Technical Education Consortium of States…

This collection of case studies is intended for use in a course in setting up a small business. The first, a case study of the process of setting up a service company, covers analyzing the pros and cons of starting one's own business, assessing the competition and local market, and selecting a site for and financing the business. The principal…

This resource guide, one of a series of annotated bibliographies describing the collection of the lending library of the Vocational Special Needs (VSN) Program at Texas A&M University, lists available materials dealing with marketing and distributive education. Covered in the individual sections of the guide are the following topics: instructional…

This report describes a project conducted to design, develop, and disseminate modular instructional materials needed for infusing safety and health instruction into pre-employment vocational training curricula. Training needs were identified and specific content areas determined. Content areas were agriculture and agribusiness education, allied…

Designed to help students obtain job skills and abilities that will help them on the job, this guide presents three weeks of lesson plans enabling students to perform each step in acquiring and holding a job in a simulated business. Following suggestions for obtaining products requiring no capital outlay, a brief description of the five…

Negotiation skills are valuable tools especially in the international business context. However, the extent to which negotiation simulations build new skills rather than augment existing skills is unclear. This empirical study focuses on the extent to which Mexican students and U.S. students learned from a negotiation simulation. The results…

A study examined the topics of 1,645 articles in 20 scholarly journals with an international marketing perspective published from 1987 through 1993. Classification of articles based on content yielded 24 distinct topic categories. Topical trends and frequent contributors in the literature are identified, and implications for future research are…

A study of 152 business students from a major midwestern university identified criteria students commonly use when choosing a major and career. Results support previous studies' findings that international marketing does not attract as many students as traditional functional areas in business administration. (JOW)

Describes results of a study of business school students that investigated the link between the ability of business simulation team participants to forecast financial and/or market-related outcomes and the actual results of their decision making. Profitability and forecasting errors are discussed, and implications for designing business…