University of Hartford's decision-support system for enrollment management, which uses fourth-generation software tools, is described, with attention to the conceptual framework, design and implementation plan, and progress to date. The university's planners, institutional researchers, and admissions and financial aid officers are cooperating in…

This guide on marketing and distributive education cooperative education is designed to assist the beginning teacher-coordinator with the resource material he/she will need and to provide experienced teacher-coordinators and administrators with a ready reference on current procedures and practices. General information contained in chapter 1…

The budget, purposes, staffing, and outcomes of Chaffey Community College's Educational Marketing Program (EMP) are summarized in this report. The paper first delineates EMP allocations for salaries, benefits, supplies, contracted services, and capital outlay. Major program objectives are then outlined: to enhance Chaffey's image, to increase…

The tech prep work-based learning program for child care management occupations at Carlyle (Illinois) High School had nine goals: (1) market the program to students, parents, employers, and the community; (2) increase the number of students enrolled in Tech Prep Youth Apprenticeship (TPYA); (3) increase the number of employers providing work-based…

Project Path, at Illinois' College of DuPage, was established to provide pre-employment training and career counseling for disabled students. This guide describes the project's goals, clientele, and procedures to provide a model for preparing disabled postsecondary students for competitive employment. The first section provides background…

Student market segmentation separates prospective college students into subgroups with similar characteristics, the most commonly used being geography, demography, attitudes, and behavior. Recruitment efforts can then focus on student segments similar to the present student body or on other students that might be attracted. The goal is to make…

Designed for colleges and universities desiring to serve adult students, this booklet presents new practices that have been effective on campuses throughout the U.S. Listed are 350 practices reported in a telephone survey of approximately fifty representive institutions. The first of nine sections lists practices for assessing needs. Section 2,…

Concerned with changes in enrollment and credit hour patterns, the chancellor of the Kansas City Metropolitan Community Colleges (MCC) created a special Task Force to consider recommendations for marketing strategies for the 1978-79 academic year. The Task Force reviewed regional and district demography, area population trends and density, age and…

This research brief examines administrator perspectives on institutional mission and priorities, while taking note of regional differences in perspectives. In addition, this brief presents other dimensions of the institutional context such as the factors that keep administrators engaged and satisfied in their positions. Given the challenges and…

Libraries need to take a new approach to community relations and marketing to respond to demographic changes and users who need new competencies to compete in the job market. Highlights include improving access; collection development; programs and services; staff development and recruitment; funding; and evaluation of effectiveness of services.…

This bibliography lists projects, products, learning materials, and other items of interest found in the Literacy Resource Collection in the Human Resource Development Canada Library. Most of the material is available for loan; contact information is provided. The preface appears in both English and French. The 164 materials consist of both…

The Indiana Commission on Vocational and Technical Education consists of 11 Indiana citizens appointed by the governor. The commission makes recommendations to the state's budget committee concerning the appropriation of state funds and the allocation of federal funds for vocational education. The commission has identified eight statewide thrusts…

This handbook is designed to help Texas junior/community college administrators and instructor-coordinators of marketing and distributive education to plan, implement, operate, and expand mid-management programs. The handbook contains five sections. Following the introductory first section that reviews the purpose, history, philosophy, and…

This module, one in a series of performance-based teacher education learning packages, focuses on a specific skill that vocational educators need to create appropriate learning environments and to plan and manage instruction that is well-suited to the learning and psychological needs of today's adults. The purpose of the module is to help the…

The applicability of the "benefit segmentation" marketing technique to education was tested at the College of DuPage in 1979. Benefit segmentation identified target markets homogeneous in benefits expected from a program offering and may be useful in combatting declining enrollments. The 487 randomly selected students completed the 223…