Enrollments in Masters of Business Administration (MBA) programs and the use and effectiveness of marketing techniques for managing MBA enrollments were investigated in 1984. A 94-item questionnaire completed by 56 MBA programs offered at colleges and universities in the Middle Atlantic States addressed administration, awareness of marketing and…

While small rural colleges have much the same goals as larger institutions, they have fewer resources with which to work, and therefore their management problems are unique. In the areas of staffing, time management, staff development, and recruitment and promotion, the small college can increase management effectiveness. Despite increasing…

A survey of 686 United States and 338 Australian business students compared student expectations of service provision on campus. Results indicated that Australian students had higher expectations on three dimensions of service quality: professors' willingness to help students develop academic skills; professor sympathy and reassurance; and…

For Utah residents to remain in the forefront or even stay competitive economically, the state's work force must acquire the knowledge and skills that match or exceed those of their most technically advanced competitors. A powerful engine for economic growth is a high-quality system of vocational-technical education. The majority of Utah public…

A catalog of 205 descriptions of college programs to recruit and retain adult learners is presented, based on a national survey, "Attracting and Retaining Adult Learners" (ARAL), conducted in 1980 by the American College Testing Program. In addition to a brief program description, each program form provides information on the type of program, the…

Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…

The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…

The issues, organizational changes, and institutional reactions that colleges and universities perceive as associated with implementation of new marketing practices were identified in a review of the literature and interviews with officials from 25 institutions primarily in or near Los Angeles, California. Several trends were revealed: successful…

A presentation of a conceptual framework for viewing the admissions management process in higher education institutions and a discussion of the pricing policy process, particularly of private colleges and universities, precedes an examination of the stochastic utility model, a statistical model of the college choice process. Using student choice…

This manual provides technical and practical assistance to teams of professionals who are interested in replicating a premilitary program. The stated purpose for the program is to help prepare young men and women to become qualified for military recruitment so they might reap the benefits provided by the military as well as civilian opportunities.…

Results of a national survey, "Attracting and Retaining Adult Learners" (ARAL), by the American College Testing Program are summarized. Attention is focused on programs and services that have been successful with adult learners. ARAL respondents were from three types of institutions: (1) those for whom adult learners represent a primary thrust of…

An advertisement for higher education, and specifically for the City University of New York (CUNY), presents data to support arguments in favor of college education. The benefits described include: preparation for a career, increased job opportunities, occupational mobility, and personal fulfillment. Also listed are numerous occupations and the…

Factors that affect college students' choice of studies and implications for colleges and universities that are competing for the declining numbers of students were assessed. A student-selection process model, derived from the innovation-decision model, provides some insights into the choice process and indicates the likely limitations of the…

Community-researcher partnerships can be powerful mechanisms to understand and effectively address health and social problems such as HIV/AIDS prevention. When the partnership is a positive, productive one, the combined expertise and energy of both parties result in a more effective program and a better evaluation of its effects. This article…

Award-winning economic education projects devised by Alaska teachers included three elementary (K-6) projects and three second level (7-12) ones. Faith Greenough's students (Chinook Elementary School, Anchorage) compared Tlingit traditional and market economies in Alaska, so economics became an integrated part of elementary instruction. Marie…