A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria…

Community colleges need to adopt a broad conceptual definition of a continuing student in the design and evaluation of their retention strategies, recognizing nondegree goals as legitimate educational achievements and intermittent but persistent attendance as a valid method of pursuing educational goals. (MSE)

This newsletter updates the reader on the latest Wisconsin initiatives to build tomorrow's work force through education, training, and cooperative ventures with business and industry. "Executive Cabinet for a Quality Workforce Defines Pathways to the Future" (Dwight York) discusses major reports related to the work of the executive…

In an effort to better market the college's programs and services, Prince George's Community College (PGCC), Maryland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into natural socioeconomic, cultural, and…

This document identifies strategies and procedures to overcome obstacles that hinder enrollment in vocational education programs identified by a task force of superintendents, center directors, principals, teachers, central office staff, state agency, guidance personnel, and representatives of the private sector in South Carolina. The document…

Enrollment statistics and projections confirm the importance of focusing community college student recruitment and retention efforts on re-entry students. Re-entry students are a distinct and growing population whose educational requirements often differ from those of younger, traditional students. The literature on adult learners indicates that:…

Undergraduate admissions policies and practices were studied in the context of enrollment trends, academic standards for admission, and equal access issues. A total of 2,203 two-year and four-year colleges from both the public and private sectors responded to the survey questionnaire. Information was obtained on: selectivity in admissions,…

In fall 1986, a study was conducted at Illinois' William Rainey Harper College (WRHC) to provide a student profile for general information purposes, to gather data not available on the college's automated student data file, and to analyze WRHC's market outreach. Surveys were mailed to random samples of 500 credit degree students and 300 continuing…

The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

Universities offering the Masters of Business Administration (MBA) degree in Texas were compared, and students presently enrolled in graduate business courses at East Texas State University (ETSU), Dallas, were surveyed. In addition, a marketing proposal to increase student enrollment is proposed. The following seven universities that offer MBA…

A survey of 2,000 Western Australia high school seniors indicates that, although most are unlikely to qualify for university, most would prefer it to vocational training. Institutional preferences are linked to their own perceived level of academic achievement and overall image of the institution. Implications for university marketing are…

2024 Re-release of the 2002 first edition of this book. The author and copyright holder has released this work under a Creative Commons (CC BY-NC-ND 4.0) license. This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable…

The report summarizes undergraduate admissions policies, practices, and procedures at two- and four-year colleges and universities as of 1992. Information was drawn from a national survey, the third of a series conducted since 1979. A total of 2,024 institutions responded to the survey. An introductory chapter describes the surveys, their…

A series of marketing and early intervention strategies were developed to increase female enrollment in technology education (TE) in a New Jersey township with residents of all social classes/income levels. Among the main project activities were the following: (1) development of a comprehensive curriculum intervention called Technology Education…

Topics concerning the adult learner that are relevant to institutional researchers are addressed in four articles: marketing, predicting success for adult students, enrollment projection, and follow-up studies of adult learners. In "Institutional Research in Support of Marketing the Adult Student," Lydia Jurand notes the importance of…