A computer application was designed to facilitate the management of inquiries about admission to a doctoral program for school administrators. The application makes possible the storage, accession, and manipulation of applicant data and information for marketing and recruitment purposes. The application was needed because inquiries were being…

This recruitment package consists of materials designed to assist those individuals who are responsible for recruiting students into postsecondary vocational education programs. The package, which may be used either as a guide to establishing and implementing a new promotional policy or as a resource to use when planning a specific promotional…

Student recruitment and retention at small colleges are considered, and Brunswick Foundation's Small College Program is described. An overview considers problems of small colleges (those with enrollments of 2,000 and less), and the Foundations's approach to meeting the needs of small colleges. The Foundation's Small College Program, which provides…

These proceedings contain addresses and summaries of presentations made in concurrent sessions at the annual meeting. The addresses are: Association for Continuing Higher Education (ACHE)--Then and Now: What Our Past Has To Tell Us about Our Future" (Nelcamp and others); "A Conversation with Alex Haley" (Haley); "Luncheon Address of…

The first of six issues of the GED Items Newsletter publishied in 1988 contains articles on General Educational Development (GED) mathematics instruction, suggestions for teaching writing, and public relations and marketing. Issue 2 has articles on GED science instruction, GED for Marines, holistic scoring, and a review of the new GED tests.…

This combination curriculum and workbook, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter reviews basic marketing concepts (the definition of marketing, 10 truths about marketing, marketing versus promotion, steps in…

Characteristics and job expectations of students taking courses in the field of higher education were investigated, along with student perceptions of their programs. Findings may be helpful in making curricula responsive to student expectations and in developing marketing/recruitment strategies. Eleven questions that relate to client…

The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…

Community colleges, facing a decline in the 18 to 24 year old college age population, should adopt the marketing philosophy of private enterprise to discover and meet the unsatisfied educational needs of non-traditional, though potential, clients. The adoption of this philosophy, while necessitating that colleges provide education on terms…

An in-house market analysis was used to determine which resources in a small, private, liberal arts college influence prospective students to matriculate there. The purpose was to evaluate and improve the use of recruitment resources. The responses of inquirers, applicants (matriculating and nonmatriculating) and matriculators were compared on…

The study examines patterns in students' choices of in-state and out-of-state colleges, with regard to certain academic and economic variables such as class standing, parental income, financial support, and costs. It then examines the impact that financial aid would have on their choices. A survey was undertaken of 26,903 Pennsylvania public and…

Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt);…

In December 1976 a marketing process was implemented at Prince George's Community College (Maryland) as part of an institutional response to external forces--such as new emphases on life-long learning and equal opportunity, and declining fiscal support--and internal forces, including changing student demographics, enrollments and interests, and…

This publication describes efforts in the United Kingdom (UK) to develop mutually beneficial, collaborative partnerships between businesses and communities that promote digital inclusion (access to information and communication technologies). Case studies of different kinds of relationships are listed, including UK online centers, schools, events…