A survey of 262 graduates of a comprehensive university indicate fairly strong support for general education and the associated objectives of such a program. Some differences emerged between alumni of different disciplines, genders, and periods of graduation. Implications for recruitment, public relations, and program planning are considered.…

Examines a number of trends in higher education that threaten to undermine the status, role, and even existence of liberal arts colleges. Looks at competitive marketing, merit-based student financial aid, private support for state schools, and the heavy influence of price on student choice. Keeping these factors in mind can allow universities to…

The purpose of a project was to develop a model for more effective recruitment and retention of people of color in the Associate Degree Interior Design and Diploma Interior Design Assistant Program at Milwaukee Area Technical College (MATC), Wisconsin. During Activity One, individuals in MATC's Student Development and High School Relations…

This module, one in a series of 127 performance-based teacher education (PBTE) learning packages, focuses on specific professional competencies of vocational teachers. The modules are suitable for the preparation of teachers and other occupational trainers in all occupational areas. This module on the promotion of vocational programs for…

In early 1990, Prince George's Community College (PGCC), in response to declining enrollments, developed an affordable and locally effective geo-demographic cluster system for meeting the college's research and marketing needs. The system, dubbed "PG-TRAK," is based on a model developed 15 years ago as a corporate marketing tool, and involves…

The collegiate options considered by more than one-half million high school seniors in the eastern third of the nation are analyzed, and perspectives are offered on enrollment planning. A framework for public and institutional policies is provided, along with a vocabulary to describe the actual workings of the higher education market. The origins…

Surveys of former summer students, program completers, entering students, expansion classroom students, and former fall/winter students as well as a discussion of the role of marketing techniques at the Eastern Campus of Cuyahoga Community College are presented. Demographic data for all survey populations were collected and included age, sex,…

The interrelation of enrollment, marketing, and retention, and implications for enrollment management planning at the postsecondary level are considered. Factors that will likely affect enrollment in the 1980s include sources of support for private institutions; increased federal controls, including legislation for veterans and financial aid; and…

The marketing approach used by Moraine Valley Community College (Illinois) was designed to expand the participation of underserved groups within its district at all levels of higher education. The plan was based upon the premises of equal access, provision of program information, setting of priorities among constituencies, program manageability,…

This dissertation addresses the factors influencing student college choice and their relationship to marketing processes in a northeastern Minnesota tribal college. The project involved a three-stage process of college choice--predisposition, search, and choice--and the related factors within each stage. From a review of the literature, a number…

A study investigated the quality of services in four student enrollment services administrative sub-units (recruiting, admissions, records and registration, financial aid) at a public comprehensive university, using student and staff evaluations and program evaluations. Specific changes needed to improve service delivery are identified and…

A survey of 111 campus recruiters of graduating students shows agreement that interviews are the most important selection method. Students' verbal communication skills, character, work experience, and academic performance were judged the most important personal characteristics in applicants. Work-related expectations and attitudes were the most…

A study at Cape Technikon (South Africa) investigated college choice decision making by surveying 923 applicants during the application process and 314 enrollees during orientation. Results show demographic and socioeconomic characteristics of applicants and enrollees differ, applicants consider multiple institutions, alumni and friends are the…

A study using eight focus groups of men and women (n=approximately 60) enrolled in undergraduate and graduate business administration programs investigated reasons for current difficulty in marketing Master's in Business Administration (MBA) programs. Results suggest that to increase the degree's value, schools should serve existing market…

In its first three sections, this report lists members of the Montana Council on Vocational Education, describes the council structure, identifies its purpose, and outlines its duties and responsibilities. Section 4 describes the activities of three standing committees: policy and planning; evaluation and employment; and coordination and…