Catalogs, application packages, and program materials from 106 business schools were analyzed to determine the degree of international coverage in business schools' curricula. Findings indicated a trend to require international functional courses, such as international finance, in the traditional Master in business administration programs and to…

In 1993, Chattanooga State Technical Community College (CSTCC), in Tennessee, experienced its first drop in enrollment in 7 years. In an effort to increase enrollment, the CSTCC adopted a new approach to marketing. First, external factors that indicated a potential further decline in enrollment were examined and a four-part strategy that included…

This report presents findings and recommendations from a project undertaken by the Maricopa County Community College District (MCCCD) to determine reasons for a decline in business course enrollments and develop strategies to increase enrollments in management and marketing programs throughout the district. Following background information on the…

These proceedings contain eight presentations related to research in the areas of marketing and distributive education: "Desired Student Preparation in the Job Application Process as Perceived by the Business Community" (Thomas Allen, Jr.); "Effective Marketing Techniques for Collegiate Business Education Programs" (Ralph Wray); "Alabama Marketing…

The responsiveness of higher education to changing market conditions was assessed in five studies. Two of the studies (information gap studies) were designed to determine the amount of information and interest in higher education held by male and female adults. Another study (community college survey) determined the extent to which community…

A modern marketing approach to student recruitment is offered as a means of facilitating institutional planning, enhancing communication with prospective students, improving enrollment forecasting, and eliminating unexpected shortfalls in tuition income. Marketing is distinguished from mere salesmanship and discussed in a practical program of…

As tuition charges increase and more students are eligible for financial aid, colleges must develop a concrete strategy to manage financial aid resources. Mechanisms to help financial aid officers effectively utilize aid resources in enrolling students are discussed. Mathematical formulas and calculations are included. (Author/JMD)

This guide was developed to assist in the recruitment of new professionals to the field of special education and related services. The 34 suggested activities are based on the assumptions that planned, systematic recruitment at the local level is critical to attracting dedicated and talented individuals to the field; that career choices are often…

This four-part thesis explores the development of enrollment management in higher education and assesses the impact of marketing on recruitment and retention. Part 1 examines the concept of enrollment management, a coordinated approach to marketing, recruitment, and retention efforts which emerged almost a decade ago in response to declining…

Miami-Dade Community College (MDCC) has its own cable television channel by lease agreement with Storer Communications, Inc., enabling the college to reach a potential viewership of more than 100,000 subscribers. The channel, which primarily broadcasts telecourses for long-distance learning and a "bulletin board" of campus activities and…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…

To assure the continued and successful contribution by Harford Community College to the greatest number of citizens in its service area, a marketing plan for the college's educational services was developed. The first stage in the plan, service, includes: support services at off-campus locations, services for evening and Saturday classes, liaison…

Ways in which institutions of higher education can provide more meaningful information to students, especially prospective students, were studied. The specific study objective was to investigate the meaningfulness/understandability and comparability of written formats and to explore possible differences associated with age, ethnicity,…

Following a trend in a number of states, Indiana has begun a project to improve college preparation and encourage high school students to pursue higher education. The effort includes a toll-free hotline, a statewide database for monitoring student characteristics, and standardized testing of basic skills. (MSE)

This handbook provides a framework that can be applied by other sites that are interested in starting projects similar to the Automotive Technology Education Careers (ATEC) project in which business and education work together as partners. It is designed to guide the reader in planning an automotive technician program, but the steps it outlines…