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Webb, Marion S.; Mayer, Kenneth R.; Pioche, Virginie – Journal of Marketing for Higher Education, 1999
Catalogs, application packages, and program materials from 106 business schools were analyzed to determine the degree of international coverage in business schools' curricula. Findings indicated a trend to require international functional courses, such as international finance, in the traditional Master in business administration programs and to…
Descriptors: Bachelors Degrees, Business Administration Education, College Admission, Comparative Education

Miller, Larry; Fuchcar, Paul – 1995
In 1993, Chattanooga State Technical Community College (CSTCC), in Tennessee, experienced its first drop in enrollment in 7 years. In an effort to increase enrollment, the CSTCC adopted a new approach to marketing. First, external factors that indicated a potential further decline in enrollment were examined and a four-part strategy that included…
Descriptors: Community Colleges, Declining Enrollment, Educational Development, Enrollment Influences
O'Brien, Ed; And Others – 1995
This report presents findings and recommendations from a project undertaken by the Maricopa County Community College District (MCCCD) to determine reasons for a decline in business course enrollments and develop strategies to increase enrollments in management and marketing programs throughout the district. Following background information on the…
Descriptors: Business Education, Change Strategies, Community Colleges, Declining Enrollment
Palmieri, Frank, Ed. – 1988
These proceedings contain eight presentations related to research in the areas of marketing and distributive education: "Desired Student Preparation in the Job Application Process as Perceived by the Business Community" (Thomas Allen, Jr.); "Effective Marketing Techniques for Collegiate Business Education Programs" (Ralph Wray); "Alabama Marketing…
Descriptors: Business Education, Cognitive Style, Distributive Education, Educational Research
Andrew, Loyd D.; And Others – 1981
The responsiveness of higher education to changing market conditions was assessed in five studies. Two of the studies (information gap studies) were designed to determine the amount of information and interest in higher education held by male and female adults. Another study (community college survey) determined the extent to which community…
Descriptors: Academic Aspiration, Administrative Policy, Case Studies, College Attendance
Ihlanfeldt, William – 1980
A modern marketing approach to student recruitment is offered as a means of facilitating institutional planning, enhancing communication with prospective students, improving enrollment forecasting, and eliminating unexpected shortfalls in tuition income. Marketing is distinguished from mere salesmanship and discussed in a practical program of…
Descriptors: College Attendance, College Choice, Educational Demand, Enrollment Influences

Elliott, William F. – New Directions for Institutional Research, 1980
As tuition charges increase and more students are eligible for financial aid, colleges must develop a concrete strategy to manage financial aid resources. Mechanisms to help financial aid officers effectively utilize aid resources in enrolling students are discussed. Mathematical formulas and calculations are included. (Author/JMD)
Descriptors: Decision Making, Educational Finance, Enrollment Influences, Higher Education
National Clearinghouse for Professions in Special Education, Reston, VA. – 1996
This guide was developed to assist in the recruitment of new professionals to the field of special education and related services. The 34 suggested activities are based on the assumptions that planned, systematic recruitment at the local level is critical to attracting dedicated and talented individuals to the field; that career choices are often…
Descriptors: Ancillary School Services, Career Awareness, Career Choice, Career Planning
Grove, Josephine – 1992
This four-part thesis explores the development of enrollment management in higher education and assesses the impact of marketing on recruitment and retention. Part 1 examines the concept of enrollment management, a coordinated approach to marketing, recruitment, and retention efforts which emerged almost a decade ago in response to declining…
Descriptors: College Planning, Community Colleges, Educational Research, Enrollment
Allen, Johnny Mac – 1986
Miami-Dade Community College (MDCC) has its own cable television channel by lease agreement with Storer Communications, Inc., enabling the college to reach a potential viewership of more than 100,000 subscribers. The channel, which primarily broadcasts telecourses for long-distance learning and a "bulletin board" of campus activities and…
Descriptors: Cable Television, Community Colleges, Educational Television, Institutional Advancement
Hossler, Don – 1984
Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…
Descriptors: Administrative Policy, Administrator Role, College Administration, College Admission
Harford Community Coll., Bel Air, MD. – 1978
To assure the continued and successful contribution by Harford Community College to the greatest number of citizens in its service area, a marketing plan for the college's educational services was developed. The first stage in the plan, service, includes: support services at off-campus locations, services for evening and Saturday classes, liaison…
Descriptors: Ancillary Services, Community Colleges, Community Services, Delivery Systems
Cooper, Edward M. – 1980
Ways in which institutions of higher education can provide more meaningful information to students, especially prospective students, were studied. The specific study objective was to investigate the meaningfulness/understandability and comparability of written formats and to explore possible differences associated with age, ethnicity,…
Descriptors: Cartoons, Charts, College Bound Students, College Choice
Mooney, Carolyn J. – Chronicle of Higher Education, 1987
Following a trend in a number of states, Indiana has begun a project to improve college preparation and encourage high school students to pursue higher education. The effort includes a toll-free hotline, a statewide database for monitoring student characteristics, and standardized testing of basic skills. (MSE)
Descriptors: Attitude Change, Change Strategies, Clearinghouses, College Bound Students
Gupton, Nancy; Edling, Walter H. – 1997
This handbook provides a framework that can be applied by other sites that are interested in starting projects similar to the Automotive Technology Education Careers (ATEC) project in which business and education work together as partners. It is designed to guide the reader in planning an automotive technician program, but the steps it outlines…
Descriptors: Articulation (Education), Auto Mechanics, Career Education, Counseling