This manual offers hints, guidelines, and suggestions for reaching prospective students for vocational training. Its main premise centers around alerting, encouraging, and assisting the student. A team effort is promoted; each staff member must be a part of the whole recruitment team. A section on advance planning focuses on analysis of the school…

Marketing can solve problems postsecondary vocational educators face related to enrollment, professional contribution, image, and program quality. Postsecondary vocational education should be aggressively marketed because of its expanding growth and mission. Postsecondary institutions are using various marketing strategies, including activities…

Through the professional expertise of the Boys and Girls Club of Escondido, California, CARE Boosters, a 3-year demonstration project, developed an employer-sponsored dependent day care system that provided small group care in home settings for children and the developmentally disabled. By linking family day care providers and other caregivers in…

Internal and external organizational influences on faculty mobility were studied during the 1985-1986 academic year. The investigation, which was designed as a replication of a 1958 study of the academic marketplace by Caplow and Reece, involved interviews with department heads, colleagues of departed faculty members, and new appointees at six…

This guide, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter outlines the main principles of social marketing and public relations. An overview of the operation of a social marketing campaign on adult literacy is provided…

The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…

Community colleges offering or contemplating offering television-based courses will be successful in promotional efforts if the fundamental, philosophical purpose is built upon a need for expanding current educational services to a population thus far unaffected by on-campus programs. Efforts in promoting television courses should be made so that…

A model is presented for constructing and evaluating an effective alumni volunteer program to aid in the student recruitment effort. A review of successful programs reveals certain common features and provides important touchstones for other schools looking for the principles and practices with which to organize their own efforts. The first…

Colleges and universities are attracting and retaining a significant adult market partly by scheduling classes to conform to adult life-styles, including lengthening the academic day, week, and year; altering the timing patterns, sequencing, and distribution of courses; and offering courses at a variety of locations. (MSE)

A study of the major influences in the college choice of Mount Union College's freshmen focused on students' state of residence, intended major, year in which the college choice process began, sources of information about the college, and the campus visit. (MSE)

This report summarizes the marketing plan developed for the Scottsdale Community College Airpark Campus. In order to eradicate this campus' dependence on the main campus for leadership and funds, the author describes three strategic goals designed to make the Airpark campus self-sufficient within 3 years. The first goal involves the recruitment of…

Effective utilization of community agents in the marketing process of community colleges is discussed. It is suggested that community-based marketing improves the college's outreach capability and encourages development processes within the community. The various stages of developing community-based processes are explained. (Author/SF)

A university-based degree completion program for adults conducted focus group research to refine market positioning and promotion. Focus groups averaged five current students and recent graduates who reflected, demographically, the current student population. Results gave insight into reasons for selecting the university, aspects of the program…

A 1989 survey of 1,800 first-year pharmacy students from 18 schools identified factors in pharmacy school selection and compared findings with 1985 data. Factors considered include institutional reputation, academic environment, finances, degrees offered, curricular options, advising, and student characteristics. Institutional reputation and…

Universitas 21, an international network of research universities in seven countries, has filed an application in Britain to become an incorporated business. It aims to attract corporate clients interested in exploiting the combined academic assets and intellectual property of its member institutions, particularly in the areas of technology…