To address a decrease in the number of local high school graduates enrolling in Capital Community-Technical College (CCTC) in Connecticut, a project was undertaken to develop a story board for a video to inform prospective students of the benefits of a college education at CCTC. A literature review was performed to find information about the…

The use of the Advising Intake Form with nontraditional students at University of Maryland's University College is discussed. The form is completed by students for each advising appointment. The following types of data on students are collected: demographic information, educational history, current career field, personal and educational…

In fall 1985, a study was conducted at William Rainey Harper College (WRHC) to provide a student profile for general information purposes, to gather data not available on the college's automated data file, and to analyze WRHC's marketing outreach. Surveys were mailed to random samples of 500 credit degree students and 300 continuing education…

In fall 1987, a study was conducted at William Rainey Harper College (WRHC) to develop a profile of WRHC students and assess the college's market outreach. Surveys were mailed to random samples of 500 degree credit students and 300 non-degree credit students. Response rates of 80% for the degree credit students and 78% for the non-degree credit…

Project LIFE, which began in October 1987, was a model program that involved a coalition of community agencies in addressing the problem of adult illiteracy in a community college setting, enhancing participants' employability, and providing them with career adaptability. To improve outreach efforts, program planners made heavy use of commercial…

This collection of essays discusses ways in which community colleges and proprietary schools have been able to cope with changes in employer and student markets. The collection includes: (1) "Marching to the Market: A New Tune for Training Organizations," by Wellford W. Wilms; (2) "California's Employment Training Panel: Creating Incentives for…

This collection stresses the need for informed and more sophisticated marketing techniques for college admissions officers to help them cope with the decreasing number of prospective college students. The importance of the college admissions office is increasing as admissions becomes a more crucial element to the colleges' financial well-being.…

A nationwide survey of a random sample of 210 two-year colleges was conducted in 1979 to test the hypothesis that administrative adherence to sound marketing practices will lead to higher enrollments. Survey participants were asked to respond to 15 items adapted from Philip Kotler's Marketing Audit, a recognized scale of marketing effectiveness…

This paper, prepared by a task force comprised of representative faculty members of Prince George's Community College, presents a conceptual outline for a "marketing process" which emphasizes assessing community and individual needs and then providing services responsive to those needs. The model considers both marketing strategies aimed at…

The transcript of a workshop on doctoral education, this monograph is intended as an idea generator for those who teach doctoral students in marketing. Among the topics considered are the future of the Ph.D. in marketing, the ideal Ph.D. curriculum, the question of whether or not Ph.D. research can be more substantive, teaching Ph.D.'s to teach,…

A survey concerning pharmacists' information needs about continuing professional education in order to participate revealed most interest in program relevance to professional practice, topics covered, meeting time, instructor qualifications, and availability of course credit. Differences between pharmacist subgroups suggest a need for further…

This paper offers advice for ways in which community colleges can approach the challenge of recruiting international students. Community colleges are enjoying a new popularity with overseas students, even though other higher education programs are showing slow growth for this group. According to the paper, it is becoming more common to find…

Underscores the applicability of marketing principles to minority student recruitment and retention at community colleges. Proposes the assessment of an institution's Strengths, Weaknesses, and external Opportunities and Threats (SWOT) to strategically market the college. Considers the development of a plan for action based on the SWOT analysis.…

This booklet provides an overview of key concepts of Strategic Enrollment Management (SEM), a comprehensive process designed to help institutions of higher education achieve and maintain the optimum student recruitment, retention, and graduation rates. "Optimum" here is defined within the academic context of the particular institution. Primary…

A marketing program implemented in 18 small, rural agricultural communities aimed at increasing enrollment in the daily religious classes held by the Church of Jesus Christ of Latter-day Saints (LDS). Approximately 23 percent of the population in the 18 communities belong to this Church. Daily religious instruction is provided in released-time…