The design and findings of an evaluation of the admissions program at Moravian College in Pennsylvania are discussed. A master plan was devised for the admissions committee utilizing marketing principles to insure the recruitment and admission of qualified students. (Author/SF)

Declining enrollments and a changing student population in the 1980s will require the admissions officer to achieve new and more varied skills, including those related to research orientation, information management, and financial aid understanding. New campus power may result. (MLW)

Describes the various marketing approaches taken by Lane Community Colleges' mathematics department which have succeeded in increasing math enrollments. Discusses the Math for Women course, registration events, media coverage, and new course development. (AYC)

Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)

Reviews literature on faculty recruitment at community colleges. Describes a study using job-marketing theory and Winter's educational recruitment model to assess reactions to recruitment advertisements for a business faculty position. Reports that participants responded favorably to emphases on academic transfer program content. Discusses…

When students choose a college on the basis of underlying values--rather than pretty publications--they get what they bought into. These are the students who are the ones who stay, succeed and ultimately become devoted and generous alumni. To recruit students, institutions must identify and communicate their values. (MLW)

Enrollment management is a comprehensive approach requiring the integration of related functions to achieve the optimum recruitment, retention, and graduation of students. Criteria for evaluating enrollment management programs as they evolve into strategic, comprehensive efforts are established, synthesized from 16 independent and 6 public…

Many small private colleges are gaining in enrollments because of aggressive marketing tactics, more long-term planning, and innovative educational programs designed to appeal to nontraditional students. (MSE)

To recruit from the multicultural and lucrative international student market, colleges and universities are advised to develop a strong marketing plan; develop publications tailored to this population; and make a personal visit to targeted countries. (MSE)

Over 600 colleges and universities now have pages on the World Wide Web, providing course catalogs, faculty directories, admissions information, campus maps, and other institutional information. Increasingly, institutions are bringing in public relations specialists to help present information to on-line audiences, including prospective students…

Although undergraduate admission has undergone intense market analysis, those same techniques have not been utilized at professional schools. A correlation analysis was performed at New Jersey's Drew University Theological School that located a surprise variable, in this case characteristics of undergraduate schools attended, significant to the…

A study investigated the attitudes of 111 college deans toward marketing in higher education, especially as they relate to the deans' academic fields (pure vs. applied). Results indicated no significant differences between the groups' perceptions and that, in general, deans support marketing but not that marketing improves educational quality.…

Use of market research to enhance college admissions publications is discussed. The role of marketing in recruitment materials is examined, sources of market research on and off campus are noted, suggestions for conducting original research are offered, and applications of research to preparation and evaluation of recruitment materials are…

A study assessed the market orientation of the executive Master's in Business Administration (MBA) program at Saint Joseph's University (Pennsylvania) in terms of 12 skills and knowledge areas that reflect effective managerial performance and the student-executives' perceptions of program strengths and weaknesses in delivering these skills.…

Based on semi-structured interviews with high school teachers in Edmonton, Alberta, the reported study examined teachers' attitudes towards their roles and responsibilities in marketing their school, and the perceived impact of educational markets upon teachers' well-being. The teachers define marketing negatively and narrowly, resist any…