As school choice becomes more prevalent, competition among school districts for new students is increasing. School districts are using various sales tools, including paid advertisements, professional marketers, bookmarks, and billboards to market their schools. This article discusses divisive tactics, equity concerns, parent frustrations, and…

Most private colleges should concentrate on increasing the number of serious applications they receive rather than trying to increase the conversion of applicants to enrollees. Effective student recruitment requires cooperation of all departments, offices, and committees, not just the efforts of the admissions office, in creating an attractive…

A survey of 26,516 alumni representing 120 colleges and universities assessed former students' satisfaction with their bachelor's degrees in 3 areas (personal growth, continuing education, job preparation) and by 4 subgroups (by gender, institution type/size, years since graduation, major). Results are reported, and ways to incorporate findings…

Presents a review of educational development in Britain, concentrating on the activities of the Institute of Public Relations (IPR), the professional body for individual public relations practitioners. Describes the IPR's first steps to define an appropriate curriculum that could form the basis of a qualification to limit entry to the Institute.…

Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural…

Higher Education is a vibrant, changing field of study. With roots in multiple disciplines, these degree programs prepare the administrators, faculty, and policy makers who direct the current and future higher education enterprise. At a time when higher education is changing rapidly, these programs are poised to frame the future of an educated…

The book provides an examination of research and practice related to enrollment management at institutions of higher education. Part 1 describes enrollment management in the context of strategic planning and presents four organizational approaches. Part 2 focuses on marketing and student recruitment, while Part 3 considers student retention.…

Prepared in response to shifts in the student body make-up and demographic changes in the school district, this report provides an in-depth analysis of environmental conditions faced by Triton College (Illinois) and presents a specific marketing plan developed in response to the identified trends. The first sections of the report focus on trends…

This information is designed to assist agents or solicitors in the task of helping proprietary schools alleviate the current criticism and complaints relative to unlawful and unethical practices in the marketing area of the industry. The definition of an agent or solicitor is provided. Information is presented on the ethical conduct of agents. The…

Research documents, conference presentations, and journal articles are used in a five-part review of recruitment strategies currently being employed at junior colleges. The first section provides background information on the development of the community college movement. The second section focuses on changing student objectives and their…

The reading level difficulty of college recruitment literature and the ability of college-bound high school students to understand the terminology frequently used in college admissions were studied. The reading difficulty of passages from catalogs collected from 42 colleges and universities was computed using the Flesch Reading Ease Formula. A…

Two retreat seminars were held between Marshall University and Ashland Oil, Inc. of Ashland, Kentucky and Marshall University and Huntington Alloy, Inc., of Huntington, West Virginia during 1977-78 to identify key problems of mutual concern and prepare a set of recommendations for consideration by the management of both institutions. This report…

An informal statewide coalition of institutions from Missouri, Missourians for Higher Education (MHE), undertook a 2-year, $250,000 public information campaign. MHE focused on four goals: to elevate state support of higher education; to increase gifts from private sources; to develop new markets for Missouri's institutions; and to stimulate…

Nontraditional students are identified as evening students, older adults, part-time students, blue-collar workers, the handicapped, etc. Two reasons to attract nontraditional students are money and mission. The challenge is to develop the unreached and not-yet-served students. (MLW)

In 1971 when a drop in the college-age population was forseen by Kirkwood Community College, it determined to maintain a share of the traditional market and to aggressively pursue the older student market. Innovative programs, promotional strategies, cooperation with business, and graduates from two-year colleges are discussed. (MLW)