Ohio State University's Faculty and Staff Assistance Program uses two strategies to promote faculty use. The short-term plan generates awareness of the services through deans and key chairpersons, faculty, and staff. The long-term plan develops committees within departments and offices to create opportunities and options for using the services.…

Discusses the marketing and promotion of adult literacy programs. Indicates the need for a comprehensive plan to serve targeted students effectively. (JOW)

Increased pressure to "position" the institution, create an image, and "structure" potential students' first impression of the college has caused admissions professionals to participate less in the institution's central mission. Competition among colleges has also overstimulated the higher education market and created confusing pricing schemes,…

Geodemographics can pinpoint potential college students, increasing the cost effectiveness of recruiting processes for many institutions. The geodemographic analyst should be able to produce penetration reports, lifestyle profiles, high school profiles, maps, and zip code ranges. Costs vary greatly, and the result is information that the college…

Describes a marketing plan to increase enrollment in summer camps. Includes analyzing enrollment statistics, implementing marketing strategies that focus on retaining current campers, establishing a ranking system to concentrate efforts on inquiries most likely to enroll, and analyzing the effectiveness of marketing strategies. (LP)

There has been enormous growth globally in the number of both MBA providers and students over the past few decades. While inclusion in national and international MBA league-tables is part of the marketing arsenal of every MBA supplier that appears in them, identifying the determinants of success in this ever more crowded marketplace is a far less…

Today's colleges and universities may tolerate the "idea" of marketing more easily, but marketers must continue to educate campus communities about marketing theories and practice. To promote a useful appreciation of how theories translate into initiatives, we propose incorporating "marketing maps"-user-friendly graphic representations of how…

Intended for Job Training Partnership Act (JTPA) administrators and service deliverers, this publication provides those programs that are experiencing recruitment difficulties with new and innovative approaches to attracting eligible clients into their programs. It begins by listing the 10 most common recruitment marketing errors. Marketing is…

This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…

In the literature on marketing in adult education there is much debate on the ethics of marketing educational programs; although many individuals have written about the potential negative impacts of big business and high-pressure advertising in education, others have viewed marketing as an acceptable process that attempts to establish mutually…

Publications consultants picked three student recruitment brochures that were the best search pieces they had seen and described why they worked. The three brochures and their designers included: University of Pennsylvania and North Charles Street Design Organization; Carleton College and George Dehne; and DePaul University and Stein Educational…

Discusses formation of the National Council for Marketing Education and how its Marketing Strategy Committee developed a plan to tackle the image problem. The committee chose five target audiences and developed a strategy to reach each target. The plan was introduced in October 1987 through a national videoconference. (CH)

A literature review and mail survey suggests that while many colleges and universities are promoting and selling themselves, very few are professionally managing marketing activities. (MSE)

Market research-determining what share of the student market the college is attracting-is basic to systematizing admissions. (Editor)

Coordinating administrative efforts in representing the college is necessary to not only attract but also to retain new students. (Editor)