"The network" has achieved a form of "institutionalized utopianism" in the recent past and is posited as a neo-liberal solution to social scientific researchers and education practitioners learning with and from one another. This paper first outlines why the metaphor of the network is so persuasive. It goes on to problematize some of the key…

Describes a study that applied marketing and advertising theory to recruit community-college business faculty. The reactions of male and female target applicants to recruitment advertisements and job descriptions were assessed, with differences found between the two groups. Discusses results, and implications for practice, theory and research. (36…

There are three basic components to the concept of marketing higher education: research, strategy, and communications. (Author/KE)

Reviews strategic variables available to those planning continuing education marketing programs. Discusses generic competitive strategies: (1) overall cost leadership, (2) differentiation, and (3) specialization. Mentions several potential problems. (CH)

This report from Hennepin County, Minnesota, examines the findings of a three-year recruitment study which involves a large sample and includes well-detailed findings. (Author/RWB)

An analytical decision-making framework is presented and described. Guidelines for strategy formulation and effective implementation of marketing concepts and techniques in educational planning are provided. (SK)

Compares the communication strategies of small communities having successful industry recruitment programs with small communities having unsuccessful recruitment programs. Finds that the existence of a marketing program positively relates to recruitment success, and that direct mail with brochures and personal contact were the most common…

Discusses how a growing number of states and school districts are using public service announcements (PSAs) to recruit students. Describes how a world-class decathlete appeared for free in a PSA for the Idaho Division of Vocational Education. (JOW)

Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)

Outlines a marketing plan for recruiting students into pharmacy school-based graduate programs, particularly into social and administrative sciences. Addresses challenges and opportunities when recruiting, the need to clearly define the "product" that graduate programs are trying to sell to potential students, types of students…

Education can develop intellectual capability in people, which may in turn lead toward development of a more humane society. Open and distance learning (ODL) has provided one means of achieving social objectives democratically. In India significant success has been achieved through a network of 10 open universities and 104 institutes of open and…

The college admissions process teaches students how to express themselves during interviews, how to describe their best qualities in application essays. It may also make them wary of college marketing campaigns, and skeptical of being treated as a statistics, due to the large role played by standardized-test scores and grade-point averages. Such…

Purpose: The purpose of this paper is to develop a thinking model to recommend to the vocational education institutions for planning their educational business in the face of marketization. Design/methodology/approach: The systems approach is adopted for developing the model. It is not only used for the conceptualization of the principles of…

Little is known about effective eHealth recruitment methods. This paper presents recruitment challenges associated with enrolling African-American girls aged 8-10 years in an eHealth obesity prevention program, their effect on the recruitment plan, and potential implications for eHealth research. Although the initial recruitment strategy was…

In an ideal world, review and changes to computing curricula should be driven solely by academic concerns for the needs of students. The process should be informed by industry accreditation processes and international best practice (Hurst et al., 2001). However, Australian computing curricular review is often driven by the need for financial…