Many have documented the positive benefits of Living and Learning Communities (LLCs), but creating an environment that truly integrates living and learning across campus can be a challenge. In this paper we chronicle an LLC program that was intentionally built upon a broad foundation. By including faculty, staff, and student leader representation…

The advent of the Internet has significantly changed how organizations interact with their customers and constituents in the areas of marketing, information sharing, and engagement processes. College and university websites have become major communication venues for prospective students to learn about schools of interest to them. Catholic colleges…

Internationalization becomes increasingly important in higher education in a globalized world. Exporting higher education services by recruiting overseas students is an integral facet of internationalization of higher education. It not only helps develop the place as an education hub but also facilitate internationalized environment of higher…

The idea that students might be treated as customers triggers academics' antipathy, which in turn can lead to managerial irritation and political frustration. There are different discourses which barely overlap as their protagonists speak past one another. This article argues that these differences can be reconciled by re-conceiving the…

British Columbia's Government, through its Jobs Plan and International Education Strategy, has recognized the increasing importance of international education to the province's education system and economy. The Ministry of Education also recognized the expertise that school districts and schools have developed in this sector and the excellent work…

In an effort to recruit digitally native high school students, admission professionals at colleges and universities are incorporating blogs on their websites in an effort to render authenticity in their marketing materials. Of 4-year accredited colleges and universities, 66% have a blog; 85% percent of institutions with blogs reported that their…

Traditionally, industries belonging to the science, technology, engineering, and mathematics (STEM) fields are dominated by males. Recruitment and enrollment of females for STEM fields have become an issue among universities specializing in fields such as aviation and aeronautics. The research problem for this study was that marketing departments…

For its 16th annual Application Trends Survey, the Graduate Management Admission Council (GMAC) gathered and analyzed data from a total of 641 graduate business programs located at 306 universities worldwide to understand application volume, the applicant pool, and special efforts being made to attract candidates to graduate management programs.…

What's working in student recruitment and marketing at the undergraduate level? To find out, Noel-Levitz conducted a 97-item, Web-based poll in April of 2011 as part of the firm's continuing series of benchmark polls for higher education. Among the findings: (1) The "top 10" most effective practices in 2011--across public and private, two-year and…

Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…

The global student mobility landscape is in constant flux. In this report, we aim to address this knowledge gap and assist institutions in prioritizing resources and building capacity. In particular, we discuss three topics: (1) a comparative perspective of international student mobility patterns (both globally and U.S.-focused) based on an…

Purpose: Through examination of a case study this paper aims to describe a brand re-positioning exercise and explore how an emotionally driven approach to branding can help create meaningful connections with potential undergraduate students and can positively influence choice. Design/methodology/approach: The paper's approach is a case study…

Rebranding and positioning a school district has become critical to satisfy the "customer's" appetite, enhance public relations, and advance consumer perceptions. A service design model provides a district with the framework to advance its position by identifying attributes and prompts to satisfy customer needs and increase student…

Increasingly organizations are recognizing the value of establishing close relationships with their customers. Despite this, research has not deeply explored how the intangible aspects of relational exchange such as customer satisfaction, as well as affective commitment, calculative commitment, and trust, combine to determine loyalty in the…

Branch campuses can thrive in the extremely competitive environment of higher education, because of their commitment to access and their relatively low cost of operation. Success, however, depends on understanding the preferences of adult learners and other place bound students. With targeted programs, focused services, careful financial…