The number of American students studying abroad increases every year. That might suggest that recruiting students to participate in such an educational opportunity would present little difficulty. On the contrary, as domestic student participation in such programs has risen, so has the number of competing programs. Thus, the viability of any study…

Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…

More than 5 million adults lack both functional literacy (below level 1) and numeracy (below entry level 3); an estimated 11.5 million adults do not have basic digital skills; and one in five adults do not have basic financial capabilities. Around 850,000 people have English for Speakers of Other Languages (ESOL) needs. At the same time,…

Traditional assumptions favouring native English language countries in transnational higher education (TNHE) overlook experiences of international students in new emerging Asian education hubs. Specifically, there has been limited research relating to international students' choice for studying in Malaysia. Drawing from the "push-pull"…

The Challenge: After years of investments on structures and systems that improve and integrate student transactional experiences, we discover that we have neglected to train our staff in customer service competencies that match student expectations. The Answer: Invest in your student service staff to ensure they possess the professional skills to…

Many faith-based liberal arts institutions are tuition-dependent and are forced to compete with both public institutions as well as private for-profit colleges and universities to maintain student enrollment levels. Some faith-based institutions have adopted strategic enrollment management policies and procedures that emulate the best practices…

The dynamic changes in higher education observed over the last 20 years have transformed the educational market. The potential value of promoting student satisfaction and loyalty in higher education has become a significant issue. This study investigates the directions and strengths of the relationships among marketing strategies, student…

As state subsidies to higher education contract, the recruitment of international students is becoming a strategic priority for many UK universities. Academic roles are reconfigured as the commercialisation of higher education and the commodification of education services re-position the student as consumer, academic as entrepreneur, and…

USA Today headlined an article "Study: Nearly Half are Overqualified for Their Jobs," (Marklein, 2013). The article cited a study by the nonprofit Center for College Affordability and Productivity which found this apparent mismatch between qualifications and jobs held. The question then becomes, what has led to this mismatch? Three…

Purpose: The purpose of this paper is to investigate two areas of interest: first, to determine business student customer satisfiers that could be contributors to students' current and predicted retention in a higher educational institution (HEI) and second, to use these satisfiers to inform HEI marketing planning. Design/Methodology/Approach: The…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

Universities in the United States today often proudly proclaim achievements in student satisfaction across their marketing communications. The marketing promise is that a student will be happy and satisfied upon graduation if tuition dollars are paid to a specific university. Such claims are often supported with promises of greater employability…

This study focuses on segmentation feasibility within the private college/university market. There is considerable overlap for private and public college/university students with respect to their consideration criteria; however, previous research suggests that there are some criteria that appear to be differentially important based on the type of…

Over the past few years, social networking has exploded into a massive medium that has captured the attention of a large portion of the American population. The ever-growing social networking site(s) (SNS) movement has filled a networking gap and thus, has presented higher education institutions with unique opportunities (Reid 2009) to further…

This article addresses the pedagogy and practice of tertiary learning, and in particular it asks, how is there a need for culturally responsive digital learning? Research shows how, worldwide, classroom content is being delivered through shifting, digitally -infused curriculum (van Dijck, 2013; Netsafe, 2016; Orr, 2016; Revere & Kovach, 2011).…