International business necessitates that its international business educators prepare today's workforce with skills necessary to take on cross-cultural research tasks and challenges. Yet, global business finds these skills in short supply. Perhaps this is the case because empirical evidence shows U.S. academic coverage of cross-cultural research…

Consumer insights are all around us. Yet it can be difficult for students to examine everyday consumption practices and see how this understanding has application. Using the simple premise of a favorite family recipe, students learn how insight can be hidden in plain sight. Beginning with conducting an in-depth interview, the assignment gives…

Online courses have become an important educational delivery tool for institutions of higher learning throughout the world. While popular among students and administrators, many faculty members have expressed concerns with online courses. Therefore, this article highlights online team teaching as a potential solution to many of the concerns…

The authors focus on applying mindfulness-related concepts to business education by relying on transformational learning techniques for reducing impulse buying in a six-week Smart Consumer university class. A transformational learning program was designed including activities in the classroom as well as outside activities. They incorporated…

This study examines the impact of incorporating Diversity, Equity, and Inclusion (DEI) certification programs into higher education marketing curricula on students' acceptance, competency in DEI topics, and perceived employment success. Against a societal backdrop marked by divisiveness and silencing of minority voices, known as the Spiral of…

Higher education has and continues to be sharply disrupted due to the COVID-19 pandemic. In this paper, our focus is on the pandemic's impact on higher education, specifically on undergraduate marketing students' perceptions of learning experiences "during" the switch from traditional face-to-face learning to online approaches.…

The flow of knowledge resources among nations is interconnected with global political, economic and cultural relationships. One major component of academic interaction is the international exchange at the level of higher education. This paper outlines the existence of international students within the Omani Program for Cultural and Scientific…

Purpose: This research aims to examine business students' geographic interests and motivations for study abroad. Design/methodology/approach: Two hundred sixty-seven undergraduate business students from a midwestern university completed the survey on perceived benefits and obstacles of studying abroad (personal and professional), geographic…

In the global university sector competitive funding models are progressively becoming the norm, and institutions/courses are frequently now subject to the same kind of consumerist pressures typical of a highly marketised environment. In the United Kingdom, for example, students are increasingly demonstrating customer-like behaviour and are now…

The constructivist theory of learning states that student interaction with peers leads to cognitive development. Meanwhile, scholars claimed that traditional management classes that use group work do not promote student interaction effectively. Despite this concern, student interaction has not been compared between different courses. In the…

Virtual reality (VR) technology is making its mark across market sectors (e.g., gaming, healthcare, tourism). This paper examines the use of VR in education, specifically in business classes, to better understand how this technology can help students improve their communication skills associated in delivering effective presentations and…

Purpose: The purpose of this paper is to examine the differences between the four main kinds of business schools in Egypt (private; internationally affiliated; public with local programs; and public with international programs) in terms of perceptions of entrepreneurial orientation (EO). Design/Methodology/Approach: Data were gathered 212 with a…

This study explores the impediments and the pressures to establish the policy of introducing skills and competencies in the Greek Higher Education (HE) accounting studies. Soft skills may improve considerably accountants' career prospects whether they work in industry or auditing. A mixed-method approach with two data collection phases was…

Flow theory is used in this article [Csikszentmihalyi, M. (1990). "The domain of creativity"] to determine whether gamified resources, named Accountingame and Marketingame, possess certain characteristics which, in the form of educational games, increase the performance of Portuguese undergraduate students attending Accounting (N = 816)…

Our world is a rapidly changing society, surrounded by local and global challenges, the most important of which are technological and technical developments, and global openness represented by the spread of communication networks, the Internet, and others. Perhaps the most important of these technologies is what is known as smartphone applications…