To provide input for curriculum evaluation, a study to identify basic competencies required for entry-level positions in the marketing/merchandising field was conducted in Wisconsin vocational education districts. Marketing and merchandising graduates and their employers were surveyed by mailed questionnaire to determine the degree of performance…

Reviews opportunities and market strategies for doing business on the Internet for businesses and customers in the information industry, and discusses uses of the Internet in the library and education field. Topics include: merchandising online electronic publishing; book sales; newspaper and periodical publishing; and selling products, computer…

Designed to be used with the General Marketing Curriculum Guide (ED 156 860), this guide is intended to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing and to allow marketing and distributive education teacher-coordinators maximum flexibility. It contains job competency sheets in ten…

The booklet describes jobs in marketing and distribution in the following chapter classifications: product development, marketing products and property, salesworkers unlimited, selling intangibles (ideas and services), purchasing and distribution, and management and marketing services. For each occupation duties are outlined and working conditions…

Designed to meet the job-related metric measurement needs of students interested in hard goods merchandising, this instructional package is one of five for the marketing and distribution cluster, part of a set of 55 packages for metric instruction in different occupations. The package is intended for students who already know the occupational…

Designed to meet the job-related metric measurement needs of students interested in soft goods merchandising, this instructional package is one of five for the marketing and distribution cluster, part of a set of 55 packages for metric instruction in different occupations. The package is intended for students who already know the occupational…

Interviews with computer-company officials and a survey show that: despite higher education discounts, computer companies make money; colleges offer computer companies intellectual capital; students take hardware and software preferences with them into jobs; higher education influences computers built and sold; and higher education is a…

Discusses the limited options available to Native American art students for developing artistic skills, stressing that the emphasis on mass marketing can hinder the creativity of young artists. Suggests alternatives for art programs and art students. Urges students to recognize that there are choices when it comes to serious art. (MY)

Twelve lesson plans on economics of marketing are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; and unit outline…

Designed as an integral part of a one-semester course in small business ownership and management for high school students, this second of two simulation games is intended to be introduced at the end of Unit 2, "The Market is People," and completed in Unit 3, "Dollars and Decisions." The game is divided into two…

This committee report identifies the skills and knowledge required by employees in the marketing occupational area. It also provides performance objectives from which competencies and instructional objectives may be developed. Introductory materials include a list of committee members, statement of the marketing committee, information on marketing…

This curriculum guide was developed to help teachers use the new and current textbook adopted by Texas in 1991-92 for teaching the two-semester Marketing Education I course. The guide is organized in three sections. The first section contains information on using the guide: overview, sample lesson plans and other worksheets, suggestions for…

This publication contains 47 competitive events developed by 40 businesspeople who worked with 20 marketing education teachers. The events are intended for use at the Distributive Education Clubs of America State Career Development Conference. These events are divided into the following categories: advertising services; apparel and accessories;…

This guide was developed to provide specific, practical advice to teachers who are involved in operating a school store as an adjunct to the marketing/distributive education curriculum. The handbook format integrates school store operations with classroom learning activities and the Michigan Marketing and Distributive Education Core Curriculum.…

This curriculum guide in marketing and distribution has been designed for children in grades K-6. It is presented much like a cookbook from which recipes (activities) may be extracted and experimented with depending on the tastes (needs) of the children. It is suggested that objectives be reinforced through teacher-developed activities or through…